Dan Huerter

Daniel Huerter is the Chief Executive Officer of Pure Spectrum, a company specializing in CBD products. He co-founded Pure Spectrum in 2016, initially serving as a key player in its development and growth. After stepping away from the company in 2019 to run a hemp distribution business, he returned as CEO in 2021, motivated by his commitment to the brand and its mission in the cannabis industry.124

Huerter's leadership has been instrumental in positioning Pure Spectrum as a trusted name in the CBD market, particularly among athletes. He has been an advocate for the benefits of CBD, notably being the first to discuss its advantages for athletes on national television.67 Under his guidance, the company emphasizes authenticity and partnerships within the cannabis sector, contributing to its reputation for high-quality products.35