Dan Frommer

Dan Frommer is the Founder and Editor in Chief of The New Consumer, a publication that focuses on understanding how and why people spend their time and money. Launched in March 2019, the publication aims to provide insights into the impact of technology on consumer behavior and the marketplace, emphasizing critical and analytical perspectives on trends and innovations in various industries.13

Frommer has an extensive background in journalism and technology. Prior to founding The New Consumer, he served as the Editor in Chief at Recode from March 2016 to October 2018, and he has also held positions at Quartz, Business Insider, and Forbes. He is known for his entrepreneurial spirit, having founded other ventures such as City Notes and SplatF.23

He graduated with a Bachelor of Science in Journalism from Northwestern University in 2004. In addition to his editorial work, Frommer advises investors and founders, leveraging his expertise in the tech and consumer sectors.4