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Dan Askin
Director of Digital Marketing at New Orleans Saints + Pelicans
Professional Background
Dan Askin is a highly skilled marketer based in the vibrant city of New Orleans, known for his versatile expertise in digital marketing and strategic campaigns. As the Director of Digital Marketing for the New Orleans Saints and the New Orleans Pelicans, he plays a crucial role in creating engaging content and marketing strategies that connect with fans and enhance the overall fan experience. Dan thrives in the fast-paced world of sports marketing, where his blend of creativity and analytical skills helps him navigate the complexities of engaging a diverse audience. With a robust understanding of the online marketing landscape, including essential metrics and tools such as SEM, SEO, GA, HTML, and ROAS, he excels at executing and managing impactful digital marketing strategies. His comprehensive approach involves everything from meticulously coding pixel-perfect responsive emails to overseeing the strategic direction of paid social media campaigns.
Prior to his significant marketing roles in the sports industry, Dan enjoyed a successful career in journalism as an award-winning editor with Cruise Critic, a company within the TripAdvisor family. His editorial work has not only garnered prestigious accolades, including two Lowell Thomas Awards, but has also led to contributions in notable media outlets such as the New York Times, CNN, and ABC. Throughout his editorial career, Dan showcased his versatility by covering a wide array of topics, from travel and food to entertainment and disability law, reflecting his excellent ability to adapt his writing style to suit various audiences and subjects.
Education and Achievements
Dan Askin’s educational journey began at Montgomery High School, where he laid the foundational skills that would later support his career in both writing and marketing. He then pursued a Bachelor’s degree in English Language and Literature at Colgate University. This educational background not only provided him with analytical and writing skills but also inspired his enthusiasm for storytelling, which has been an essential aspect of his professional journey in marketing and journalism.
Dan's achievements are noteworthy in the fields of both marketing and journalism. His transition from an editorial role to a prominent position in digital marketing is a testament to his adaptability and broad skill set. By harnessing his love for storytelling and blending it with data-driven marketing strategies, he effectively creates campaigns that entertain loyal fans and captivate new audiences. His accolades as an editor highlight his capability in producing quality content, which he has successfully translated into marketing excellence at an organizational level.
Achievements
- Director of Digital Marketing for New Orleans Saints and New Orleans Pelicans: Handling digital marketing strategies, Dan aims to delight established fans while building connections with new supporters, ensuring a robust marketing approach.
- Lowell Thomas Awards Recipient: Dan has been recognized with two prestigious Lowell Thomas Awards for his editorial excellence while working with Cruise Critic, marking his impact on the travel writing industry.
- Published Across Major Media Outlets: His writing has appeared in prominent publications, including the New York Times, CNN, and ABC, showcasing Dan’s diverse range and ability to engage readers on various topics.
- Diverse Editorial Contributions: His articles have discussed a wide range of subjects, including unique travel experiences and insights into everyday life, further reflecting his versatility as a writer and communicator.
This well-rounded background, combined with years of experience, positions Dan Askin as a leader in the fields of digital marketing and editorial content. As he continues to innovate and engage with fans in the sports sector, Dan’s journey exemplifies the importance of adaptability and creativity in thriving in competitive marketplaces.