Damian Madden

Professional Background

Damian Madden is a globally experienced senior executive renowned for his capability to spearhead digital transformation projects that integrate customer-centric solutions with technological innovation. Drawing on a wealth of experience across diverse industries, Damian has consistently demonstrated a proven ability to enhance revenue streams while simultaneously identifying and mitigating cost inefficiencies. His extensive career path reflects his deep commitment to delivering impactful results that promote business growth through innovative practices.

As the Head of Digital Transformation at Pernod Ricard Winemakers, he has led numerous initiatives aimed at maximizing consumer engagement and brand loyalty through cutting-edge strategies. Damian's role required him to embrace innovation, utilizing data and analytics as pivotal components in crafting tailored solutions that resonate with clients and stakeholders alike. Furthermore, his hands-on approach and collaborative efforts have positioned him at the forefront of digital marketing innovation, particularly throughout the dynamic landscapes of Korea, China, and Japan.

Prior to his role at Pernod Ricard, Damian's distinguished career included pivotal positions such as General Manager - Digital at The Woolmark Company and Group Creative & Digital Director at Spectrum Group. Each position bolstered his profound capability to manage digital stakeholders effectively. His strategic mindset enables him to fuse emerging technologies with core business objectives, advancing the organizations he works with into the realm of modern marketing methodologies.

Education and Achievements

Damian's educational background is as impressive as his career trajectory. He earned his Media Honours Degree in Journalism from Macquarie University, where he also studied Media and Communications. These studies laid a solid foundation for his understanding of digital media, content creation, and the importance of storytelling in branding.

Expanding his knowledge further, Damian pursued a course on How to Lead a Culture of Innovation at Harvard Business School, which refined his leadership skills in promoting innovation across organizational landscapes. Additionally, he completed the Company Director's Course at the Australian Institute of Company Directors, equipping him with critical governance skills necessary for high-level strategic decision-making in the fast-paced digital sector.

Damian's academic pursuits demonstrate a commitment to lifelong learning and development, integral qualities that enhance his performance as a senior executive. His blend of education and real-world application empowers him to inspire others in adopting innovative practices that drive competitive advantages in their respective industries.

Notable Achievements

Damian's career is punctuated by numerous notable achievements that highlight his expertise in digital transformation and marketing innovation. His time as Head of Brand, Creative & Content at Hoyts showcased his ability to revitalize content strategy and engage audiences through tailored digital experiences. Similarly, during his tenure at Vodafone Australia, he oversaw digital editorial initiatives that significantly elevated the company's online presence and customer engagement metrics.

As Head of Digital, Mobile & Social (Music Channels) at Foxtel, Damian leveraged digital platforms to expand brand visibility, tapping into contemporary consumer preferences and behaviors. Moreover, his earlier role as Senior Digital Producer at Better Homes & Gardens at Pacific Magazines and as Digital Brand Strategist at Mission Australia allowed him to work creatively and strategically, enhancing audience interaction and engagement across diverse media.

In addition to his executive roles, Damian is also recognized as a sought-after keynote speaker, sharing insights on fostering an innovation-first mindset and the integration of digital practices into business. His presentations resonate with audiences globally, providing valuable perspectives on embracing change in an ever-evolving digital landscape.

Achievements:

• Experience driving significant digital transformation projects that align with customer-centric goals.
• Expertise in managing diverse digital stakeholders and platforms.
• In-depth knowledge of emerging technologies and their applicability in business.
• Proven track record in enhancing revenue and driving down costs through innovative practices.