Dale Eeles

Dale Eeles is the Vice President of Event Development at Las Vegas Events, a position he has held since January 2012.12 His career at Las Vegas Events began in April 2005 when he joined as the Director of Corporate Marketing.12

Career Progression

At Las Vegas Events::

• Joined as Director of Corporate Marketing in April 2005
• Promoted to Vice President of Event Development in January 2012

Previous Experience::

• Worked at UNLV's Thomas & Mack Center, Sam Boyd Stadium, and Cox Pavilion for 12 years, rising from an entry-level position to become the director of the department1

Key Responsibilities

As Vice President of Event Development, Dale's primary duties include:

• Securing events for Las Vegas and surrounding areas
• Developing citywide anchor events and assisting with "spin-off" events
• Serving as a liaison between event producers, hotel partners, sponsors, city officials, and the Las Vegas Convention and Visitors Authority
• Presenting proposed events to the LVE Board of Directors
• Supporting special event initiatives in outlying areas like Laughlin, Mesquite, and Primm3

Notable Achievements

• Created the Signature Event Initiative to better connect event producers and hotel properties
• Instrumental in bringing the first-ever collegiate basketball tournament to a casino venue (Orleans Arena) in 2006
• Developed the idea for the Rock 'n' Roll Marathon to run as a night race
• Redeveloped sponsorship packages for the Wrangler NFR, increasing their value12

Community Involvement

Dale is active in the Las Vegas community:

• Served as a part-time professor at UNLV Hotel College (2003-2005)
• Graduated from Leadership Las Vegas in 2008
• Member of the Las Vegas Host Committee
• Served as Executive Director of the Southern Nevada Sports Hall of Fame (2004-2013) and currently serves as chairman12

Dale Eeles has played a significant role in shaping Las Vegas's event landscape, contributing to the city's reputation as a premier destination for major events and entertainment.