Dale Edman

Dale Edman is a seasoned professional who has excelled in building consumer-centric e-commerce businesses through effective collaboration with retailers, distributors, and manufacturers. With a strong focus on profitability, Dale has successfully grown businesses by expertly managing profit and loss statements. He is a passionate e-commerce evangelist known for his ability to help customers envision the transformative power of digital technologies for their companies. Dale is open to relocation for the right job opportunity.

His expertise spans various areas including e-commerce operations and management, digital marketing, P&L ownership, channel strategy, business transformation, change management, e-commerce strategic consulting, and brand development.

Dale has enriched his knowledge and skills through executive education at Harvard Business School and holds a Bachelor's degree from the University of Utah.

Throughout his career, Dale has held key positions at reputable organizations such as Mercury Marine, where he served as the Sr. Director of eCommerce. He also served as the Vice President of eCommerce for Outdoor and Recreation, Fishing at Newell Brands, and held the role of Global Director of eCommerce for both the Food and Writing divisions at Newell Brands. Additionally, Dale has experience as the Vice President of eCommerce & Online Marketing at The Wasserstrom Company, Director of Account Strategy Retail Practice at Resource Interactive, Manager of eCommerce Operations at Bath & Body Works, and Director of eCommerce at Franklin Covey.