Dale Bertrand

Dale Bertrand is a marketing expert and entrepreneur with extensive experience in SEO, content marketing, and technology startups. Here are some key details about Dale Bertrand:

Professional Background

Current Roles

• Founder and President of Fire&Spark, a company that helps ecommerce and B2B brands grow their organic search traffic and sales1
• Startup Mentor at 500 Startups since January 2017
• Startup Mentor at Hustle Fund since June 2020

Past Experience

• Marketing Consultant for GrabCAD.com (2011-2018)
• Founder and CEO of Greenway Media Publishing (2011-2015)
• Director of Marketing at Pixability, Inc (2008-2010)
• Principal Electrical Engineer at various technology startups (2001-2008)

Expertise

Dale specializes in:

• Search Engine Optimization (SEO)
• Content marketing
• Analytics
• Artificial Intelligence applications in marketing

He has worked with major brands like Citizen Watch, Nestle, Raymond Weil, Bulova, ADP, and Stratasys.1

Education

• MS in Electrical Engineering from Brown University (2001-2002)
• BS in Electrical Engineering from Brown University (1995-1999)

Speaking and Thought Leadership

Dale is also a keynote speaker and educator in the field of digital marketing:

• He recently launched a dedicated speaking website (dalebertrand.com) to focus on his role as a professional speaker24
• Dale speaks at marketing industry conferences, applying his knowledge of artificial intelligence to search engine marketing3
• His speaking style incorporates humor, storytelling, and aims to transform audience thinking about technology and marketing24

In his role as a Startup Mentor at 500 Startups, Dale likely provides guidance on marketing strategies, particularly in the areas of SEO, content marketing, and leveraging technology for growth to early-stage companies in the 500 Startups portfolio.