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Daisy Kong
Director of Communications, Tally
Professional Background
Daisy Kong is a highly accomplished communications leader with over 15 years of extensive experience in both agency and in-house capacities. She has worked diligently to build and scale effective media relations programs. Daisy's expertise lies in transforming relatively unknown company spokespeople into widely recognized industry thought leaders, all while cultivating high-performance teams that thrive on collaboration and innovation.
Daisy specializes in various sectors, including corporate, consumer, and data public relations. Throughout her career, she has adeptly managed crisis communications and public relations efforts for diverse audiences, including tech, financial, and B2B industries. Her journey began in the fast-paced world of consumer lifestyle brands and tech startups, which laid the groundwork for her future success.
One of her most notable achievements is her tenure at Trulia, where she played a critical role during the company’s transformative journey from high-growth startup to a publicly traded enterprise. Daisy’s leadership and strategic vision were crucial in navigating this transition, especially as Trulia became a subsidiary brand under Zillow Group. Her ability to adapt and excel in dynamic environments has made her a standout figure in the communications field.
Education and Achievements
Daisy Kong pursued her academic interests at the prestigious University of California, Berkeley, where she earned her Bachelor’s degree in International Economics. Her education has provided her with a strong analytical foundation, essential for understanding the intricacies of the communications industry. Further enhancing her skill set, she participated in the UC Berkeley Summer Study - Business Chinese Program at National Taiwan Normal University. This experience not only expanded her cultural understanding but also equipped her with valuable language skills pertinent to corporate communications.
Career Progression
Before stepping into her current role as the Director of Communications at Tally Inc, Daisy held several prominent positions that have shaped her career trajectory. Her notable career path includes:
- Director of Public Relations at Trulia: Here, she spearheaded numerous initiatives that solidified the company's reputation in the real estate market.
- Account Executive at SHIFT Communications: In this role, Daisy developed strategic media campaigns for various clients, honing her skills in account management and media outreach.
- Public Relations Associate at KN Karen Neuburger: She focused on consumer lifestyle branding, further establishing her expertise in media relations.
- Associate Account Executive at Golin: This position allowed her to manage client accounts and contribute to campaign strategies that fostered brand growth.
- Marketing and Events Coordinator Intern at Bay Area World Trade Center: Through this internship, Daisy gained firsthand experience in event coordination and marketing communications.
- Public Relations Intern at Panache Communications LLC: Here she developed her foundational skills in public relations and media strategy.
Achievements
Throughout her impressive career, Daisy has garnered accolades and demonstrated a commitment to excellence in all her endeavors. Her achievements include:
- Successfully leading and implementing strategic media relations programs that have raised the profiles of corporate brands.
- Transforming spokespeople into recognized industry experts who contribute meaningfully to their fields.
- Navigating significant organizational change while maintaining effective communication strategies that engage key stakeholders.
- Cultivating high-performing teams that drive results and foster a culture of innovation and accountability.
Daisy’s expertise not only lies in her professional knowledge but also in her capacity to inspire and lead teams toward achieving collective goals. Her dedication to her craft and her ability to foster relationships within the media space underline her status as a leading communications strategist in a highly competitive landscape.