Isenberg School of Management, UMass Amherst

Senior Solutions Engineer at Mirakl

Intelligent Category Management:
Developed a feature leveraging AI to provide retailers with improved category suggestions, enhancing product visibility and shopper navigability.
Ensured the automated categorization not only aligns with retailer needs but also enhances the customer shopping experience by streamlining product discoverability.

Integrating ChatGPT for Product Data Enrichment:
Piloted the integration of ChatGPT within the platform, allowing retailers to enrich, complete, and translate product catalogs effortlessly.
Achieved a reduction in manual data entry efforts for retailers, enhancing productivity and data quality concurrently.
Facilitated seamless translation and localization of product data, aiding retailers in effectively penetrating new geographic markets.

Scalable Catalog Management:
Enhanced the capability of retailers to scale their product catalogs while maintaining a consistent and high-quality shopper experience.

Mirakl

Senior Product Manager

Led technical implementation and go live of Fortune 500 ecommerce retailer in aggressive 6 month timeline in time for holiday launch.
Enabled customers to adopt new and existing features through targeted training and support initiatives, enhancing product stickiness and unlocking new business value
Supported customers in implementing and integrating our REST APIs to launch new business initiatives.
Collaborated with account managers in technical sales to upsell customers on new products

Senior Functional Consultant

Designed and delivered customized product demonstrations and technical presentations to C-level executives and decision-makers. Established a feedback loop with the product management team to share market and competitive intelligence, advocating for features that align with customer needs and drive new business growth.

Laura Irwin