Senior Programmatic Manager at MVF Global

JAKALA

Senior Programmatic Media Manager

· Data department lead, responsible for all data integrations, mapping and segmentation for all clients. 

· Creating fully automated dashboards for weekly, monthly and quarterly reports. As well as client facing media dashboards for all clients. Utilising Funnel’s API connections, segmenting and matching data using reporting metrics and dimensions  and visualising in Google Looker Studio. 

· Media planning lead across all clients ranging from £300k to £2m annual go to market media plans, ensuring accurate KPI’s and forecasting is included to ensure accurate campaign measurement by channel tactic.

· Search, Programmatic and Display department lead, responsible for strategy development and execution of global marketing campaigns in key markets UK, US, CA, NZ, AU and more. Activating across all clients (KPMG, CoStar, Loopnet, Neat, Rightpoint)

· Manager of a trading team of 3, consistently developing and improving activation processes and their development through conducting platform training and ensuring their completion of online certification and accreditation. 

· Responsible for all ad tech requirements of attribution, tracking and measurement. Becoming client lead for on-boarding of new clients and the overall ad tech development of the agency. Through the successful introduction of new tech platforms namely Funnel, Make, Looker Studio, Bombora, FlashTalking, Yahoo DSP, Adobe DSP, Adobe Search Console, Outbrain and Taboola.

· Successfully growing data, search, display and programmatic departments to be profitable departments in their first year, producing a gross profit of over £400k collectively.

· Created and managed all trafficking and ad ops processes, implementation and training for the whole media team across Campaign Manager and FlashTalking ad servers.

· Responsible for RFI/RFP negotiation and successful on-boarding of programmatic DSP’s Yahoo and Adobe.

True

Head of Programmatic & Ad-Tech

Head of Programmatic

· Automated weekly and monthly reporting by building a Google Data Studio dashboard for the whole programmatic department and created bespoke Fossil client dashboards.
· Improved measurement of creative performance by restructuring existing processes in ad server tracking.
· Improved Google Analytics tracking for Fossil Group through restructure of existing UTM parameters, to further breakdown programmatic tracking.

mSix&Partners

Programmatic Contractor

• Led programmatic overhaul of creative design processes, tech stack and reporting automation.
Allowing for a quicker and better creative design and testing process, on-boarding AppNexus,
Adobe Marketing Cloud and the Verison DSP.
• Grew and led programmatic department to meet demanding quarterly performance targets.
• Led Sprinklr integration for Twitter and Linkedin to streamline campaign building processes.
Saving both time and improving overall campaign performance through better creative testing
• Leading Tik Tok channel growth, integration and performance to deliver excellent performance in first
month of testing.

Key Achievements:
Succesfully connected client lead performance metrics with programmatic platform data to
understand the best performing ROI metrics for our clients, allowing direct optimisation to client
best performing metrics like sales and contact rates. Being the only channel capable of this.

MVF - 1st in the Sunday Times Best Companies to Work For

Senior Digital Marketing Manager

•	Leading the digital on-boarding of new clients, working with the head of data and client services team to integrate all technology seamlessly.
•	Directing the programmatic trading desk strategy, processes and product developments.
•	Developing and activating market leading behavioural targeting strategies on key client accounts.
•	Leading a team of three on a variety of 11 different clients from finance, travel, FMCG's and tech.

Key Achievements:

•	Successfully on-boarded Slack with our internal reporting dashboards (Tableu) to measure, analyse and report campaign performance.
•	Created new programmatic processes and streamlining workloads for a more efficient, accurate and measurable process.
•	Developed market leading, behavioural targeting, programmatic strategies for new and existing clients.

Total Media

Digital Account Director

•	Creating market leading behavioural programmatic strategies and successfully presenting them in new business pitches for FilmStruck, BetWay and Investec.
•	Leading strategy, account management and campaign activation of programmatic performance clients Investec, OKA, Strutt & Parker, Kwiff and FilmStruck. Delivering monthly performance budgets over £60k a month, while exceeding challenging client targets.
•	Leading varying tech integrations with 3rd party vendors for dynamic ad servers, brand safety verification platforms and attribution providers across various clients. Namely FilmStruck, OKA and Kwiff.
•	Assisting head of programmatic and head of digital activation to develop a market leading technological structure for the programmatic trading desk.
•	Leading wider agency presentations and training the digital display team on programmatic, behavioural targeting and effective campaign management. 

Key Achievements:

•	Successfully pitched for, won and on-boarded FilmStruck in three key EMEA markets. More to launch in upcoming years.
•	Developed market leading, behavioural targeting programmatic strategies for new and existing clients.

Programmatic Account Manager

Formerly Unique Digital, now trading as SYZYGY from March 2017.

• Exceeding PayPal's internal marketing targets by executing social media, display, programmatic and mobile campaigns across various products. Delivering campaigns with quarterly budgets of over $200,000 a quarter.
• Directing PayPal’s daily and weekly campaign optimisation strategy and presenting client with campaign recommendations.
• PayPal reporting lead; creating reports with multiple data points, curating and logging weekly optimisations.
• Managing PayPal's trafficking setup across Display, Paid Social, Programmatic and Mobile activity.
• Client servicing; creating and presenting PayPal a quarterly business review of campaign performance.
• Executing brand and direct response programmatic campaigns for Trainline in Spain, Italy, Germany, France and UK markets. Budgets ranging from £40,000 to £100,000 a month.
 
Key Achievements:

• Delivered the best campaign performance to date for display activity on all PayPal Here and PayPal Working Capital.
• Successfully led pitches for PayPal and Trainline to on-board our internal trade desk and new DSP’s for display campaigns.

SYZYGY

Senior Digital Account Executive

• Being certified in Google Analytics made me the main point of contact for Google Analytics across EMEA.
• Mediaplex trafficking lead and main point of contact for Mediaplex across EMEA, resolving tracking issues and requests. 
• Responsible for reverse engineering internal flows and mapping out pages to be tagged. Managed tag management training process for marketers across EMEA to streamline the tracking process.
• Delivered training on tracking links within Adjust, developed knowledge sharing wiki page to document process for future reference.
• Led the restructure of Facebook Business channel; consolidating all EMEA agency accounts into Facebook Business Manager.


Key Achievements:
• Led global initiatives to track and measure PayPal products, liaising with stakeholders and US tag management team to execute.
• Delivered App Store optimisation recommendations for the newly updated PayPal app, which were implemented across EMEA.

PayPal

Digital Marketing

• Managed social media channels, created advertising campaign for Facebook to gain 1000 likes in one week, created free Twitter following strategy to gain 4000 followers in space of four months.
• Responsible for PR on blogs and forums principally audiogames.net as biggest channel. Engaged with owner of website and got game release and updates featured main page.
• Co-ordinated beta testing sessions and organised beta testing feedback.
• Created a beta testing team of over 100 participants in a week period.
• App store optimised the android and iOS mobile app through relevant keyword list and game description.
• Updated content and added new accessible web pages through WordPress.

Audazzle

Digital Marketing Intern

This is the longest running event brand, I started this brand with two of my closest friends when I was 19 years old, we grew to be one of London’s most renowned multi-genre event focusing on creatively transforming the music venue with UV artwork and banners. We have booked the biggest artists in the Drum and Bass, Dubstep and Garage music industry, booking up the biggest clubs in London like Fire, Lightbox, Brixton Jamm among many others. 

Key Achievements:
 

•	28,000 email subscribers list.
•	10,000 mobile phone subscribers list.
•	Over 10,000 twitter followers using following strategy.
•	Organised over 20 events in London and Leeds.
•	7,301 Facebook organic Facebook likes.
•	26,000 members Facebook group.
•	Organised events at over 7 different club venues.

John Gonzalez