Management Leadership for Tomorrow

The University of Georgia

Grady College of Journalism and Mass Communication, University of Georgia

University of Georgia - Terry College of Business

Harvard Business School

Founder & CEO of NuNotions  -  X-Googler, musical.ly/TikTok & ZigZag

Atlanta, Georgia, United States

Recently Featured as App of the Day: <a href="https://bubble.io/blog/bubble-app-nunotionsNuNotions.com">https://bubble.io/blog/bubble-app-nunotionsNuNotions.com</a> is the Yelp for inclusive beauty and personal care product reviews. Our mission is to make it easier for consumers, especially men and women of color, to make the most informed purchasing decisions about beauty and personal care products. Join the NuNotions movement and share your feedback: <a href="http://linktr.ee/nunotions">http://linktr.ee/nunotions</a>

NuNotions

Founder & CEO

- Founded consultancy to support small and medium businesses across various verticals to find and convert their target audience online in order to scale and maximize ROI on their Google Ads/AdWords & online advertising goals- Leveraged 10 years of experience in Search Engine Marketing for Search, Display, and Mobile ads, social media, and strategic partnerships- Consulted brands like Fashion Nova and startup companies like ZigZag on advertising, marketing, event activations, social media, influencer marketing, and branding efforts

Tomaro Consulting

Marketing Consultant

- Real estate investing and property management services company based in the Metro Atlanta area- Manage multiple townhouse units, with the mission of ensuring the overall success & viability of the residential community and providing exemplary living experiences to its residents - Lead point on rent collection, bookkeeping, leasing, & marketing efforts, while delegating on-site tasks to resident manager

Tomaro Properties, LLC

Managing Principal

In the Female Founder School Microsoft for Startups program, 25 select aspiring and early-stage founders are taken through an intensive curriculum designed to give them the tools, skills and network to build successful startups. The 12-week program includes workshops, peer groups, office hours, and technical tutorials. Created by and for women, the focus is on mindset, community, and delivering a clear plan of actionable next steps.

Female Founder School

Participant (NuNotions)

Leading marketing and partnership efforts for <a href="http://zigzagtheapp.com">zigzagtheapp.com</a>: bit.ly/joinzigzagZigZag is a social video collaboration network with a mission to disrupt engagement in social media by allowing users to co-create short form videos AND co-own the engagement.ZigZag empowers creators, influencers, artists and brands to build social videos together with their audiences. Followers can become co-creators through an easy user experience where you can invite users from anywhere in the world to collab -- letting you tell stories bigger than just your own. Think...Google Docs for social video - but more fun!

ZigZag

Co-Founder, Head of Marketing

- Spearheaded the launch of musical.ly’s Los Angeles office as the company’s first employee based in the region to build initial company presence with the app’s current & prospective LA-based entertainment partners- Led the ideation, execution, & data analysis of music partnerships and social media marketing contests and campaigns for the musical.ly/live.ly apps to scale product adoption of music artists and influencers in order to reach company goals of increasing daily active user engagement, retention, & time on app. During tenure, app downloads quadrupled from 60MM to 250MM+- Led music partner relationship management and creative marketing strategy on a global scale for the musical.ly & live.ly apps in order to increase app retention & daily active user engagement - Established as the main point of contact with labels, managers, & key players in industry to further develop partnerships - Managed international music activities between Shanghai-based & US-based teams- Ideated and executed on creative promotional “App Takeover” music campaigns with multiple global mainstream artists including Katy Perry, Bruno Mars, Nicki Minaj, Fifth Harmony, The Chainsmokers, Selena Gomez, the Michael Jackson Estate, & Ariana Grande- Developed and managed global Next Wave Program & its corresponding partnership with <a href="http://Billboard.com">Billboard.com</a>, which highlights 15 emerging artists’ songs per month on the app. The program was highly recognized among labels and artist management companies, with several program song-winners seeing an uplift on music charts as a result, including Billboard and Spotify- Organized muser Mingle events and publicity, which offered top influencers on musical.ly in-person collaborations with major music artists such as Nicki Minaj, DNCE, will.i.am, Liam Payne, TLC, and Steve Aoki- Co-coordinated on-air and/or on-site partnerships with media partners including The Grammy Awards, NFL, NBA, MTV Video Music Awards, Billboard Music Awards, and Lifetime’s The Rap Game

musical.ly Inc.

Head of Music Partnerships & Music Marketing

- Co-led program management for office’s SMB Business Associates Program by facilitating 2-year career development training & programming for 200+ new hires into the Account Strategist role

Google

Business Associates Program West Coast Lead

- Managed YouTube brand approvals process on a global scale by reviewing external marketing materials to grant clearance to use the YouTube brand (including logo, website, and verbal references) in TV shows, commercials, film, print, Internet, social media, and contests in order to ensure compliance with YouTube branding guidelines- Facilitated the YouTube Brand team's goal of setting the look, feel, and tone for all external marketing YouTube use cases- Communicated with various internal YouTube/Google contacts i.e. Legal and Marketing to flag any possible legal conflicts- Gained exposure to the different facets of the branding and marketing operations of YouTube and various entertainment companies

YouTube

YouTube Global Brand Marketing Permissions Manager

- <a href="http://Google.com/talks">Google.com/talks</a>: Coordinated and produced partnership events for the Talks at Google program, focused on connecting the entertainment zeitgeist of today.- Aligned strategic media partnerships with Google product teams- Developed new & existing strategic marketing partnerships with entertainment media entities to produce branded events & collaborations that created synergy between Google products (i.e. Google+, Google Play, & YouTube) and film, TV, music, and book related projects - Devised a quarter-long awareness marketing campaign to further build both internal & external interest/subscribership of Talks at Google program, which successfully increased engagement across several social platforms: YouTube channel subscribership by 15%, external Twitter followers by 14%, and internal Google Group subscribership by 37%- Analyzed event success based on number of live attendees, viewership on YouTube channel, & social media engagement- Managed direct relationships both internal and external stakeholders including TV & film studios, talent, PR, etc.- Led ideation, coordination, budgeting, PR, marketing, production, and execution of a large slate of Google diversity & entertainment-related integrated marketing events for Talks at Google & ZeitgeistMinds

Talks at Google Program: Entertainment Partnerships & Events Producer

- Directly managed $12M+ in revenue on a quarterly basis by leading consultations with 100+ small businesses and startups that advertise on Google Search, Display partner sites, and YouTube- Effectively pitched and implemented ROI-driven account optimizations- Provided exemplary client management via phone and email to offer advertising and marketing solutions to help businesses reach their goals & to troubleshoot performance issues- Coached junior teammates on using new initiatives and tools to become more effective in optimizations, productivity, and revenue generation- Mentored summer interns and new hires, and co-developed and facilitated 2 training workshops for 4 new team members to ensure they ramp up on product knowledge and solution selling skills- Presented workshops on AdWords and Google Apps for Business on behalf of Google at an entrepreneurs conference in Chicago, 5/2012- Specialization in: AdWords Search Advertising, Display Advertising, YouTube Advertising, Google Analytics

Growth Digital Marketing Strategist, Small & Medium Business

- Managed advertising accounts for 80+ Retail industry companies that include ongoing strategic consultation and providing advertising solutions to grow businesses- Received Peer Bonus for work on product implementation for fellow team member, 6/2011

Account Manager, Retail

- Supported public relations of brands to increase immediate and long-term value by engaging the consumer community via pitching media, drafting press releases, performing in-depth research on consumer trends, creating relevant media lists, monitoring and recording media coverage, and organizing run of show schedules for special events- Gained Consumer PR experience by working with a range of international, regional, and local clients i.e. Sam’s Club, Alvin Ailey American Dance Theater, Cirque du Soleil, Stone Mountain Park, Mud Pie, Quilted Northern, and Aflac

Edelman

Consumer Intern

- Planned and executed Small Business Services advertiser event hosting clients to obtain constructive feedback about the Google Display Network and facilitated clients in maximizing advertising goals by collaborating efforts with Engineering, Product, & Marketing teams- Created internal case studies and analyzed essential recommendations to duplicate a new metric’s success for other advertisers, providing more information to keep clients informed about benefits of Display products- Participated in recruiting efforts and provided mentorship to visiting students during summer programs to promote diversity and inclusion initiatives within Google

AdWords Display Insights Intern

Recruiting rep for Georgia, North Carolina, & South Carolina for the Summer Venture in Management Program.

SVMP Southern Region Recruiter

- Selected as one of 192 from nationwide pool of candidates for year long, intensive career development program- Built personal leadership and analytical skills through case assignments, 1:1 coaching, and participating in workshops with various corporate partners, including Time Warner, Creative Artists Agency (CAA), Google, and PepsiCo- Networking with business industry leaders and peers

Career Prep '10 Fellow

- Assisted account managers to coordinate internally with Sony labels to maximize sales and marketing opportunities in current and developing list of wireless carriers, aggregators, and off-deck partners- Compiled weekly priority update for current ringtone sales and T-Mobile site check to analyze ringtone sales of Sony artists

Sony Music Entertainment

Mobile Sales Intern

- Worked under Jennifer Towle, Director of Music & Business Affairs- Reviewed master and synchronization licenses for usage rights to place music in Focus Features films- Prepared fulfillment of payments to music composers, performing artists, music publishing companies, and record labels- Assisted in completing music licensing paperwork for 6 Focus Features films such as Taking Woodstock, Away We Go, and Fighting

Focus Features

Music, Business & Legal Affairs Intern

- Participated in a five-member team to create a business plan and presentation pitch for a new mock television program- Focused on customer segmentation and targeting, market trends, & monitoring response to programming- Advised on strategic changes based on research and analysis- Determined optimal execution of strategic ideas

NBC Universal

NBCU Pilot Team: Senior Market and Operations Analyst of Peacock Scholar Productions

- Promoted station-sponsored products and services during special events such as concerts, etc.

All The Hits Q100 Atlanta 99.7FM

Promotions Intern

- Co-founded niche web start-up promoting Athens based music and artists for semester long class project- Facilitated direct interaction and communication with artists and managers for a smooth implementation onto website- Formulated and processed contractual agreements for use of artists' intellectual property on website- Led event management via planning and logistical support of <a href="http://LudRux.com">LudRux.com</a> promotional events and social networking campaigns- Contributed to development of website and implementation of interactive features while monitoring site traffic to achieve <a href="http://goalsOVERVIEWLudRux.com">goalsOVERVIEWLudRux.com</a>: Music website that provides Athens-based artists and bands with an outlet to promote their music and image to the public. LudRux’s mission: To widely expose Athens's rich music scene to YOU while providing an outlet for the Athens community to become better acquainted to local artists and the music they create.Now you may ask, “What does 'ludrux' mean? LudRux is derived from two Latin terms, LUDRUX!'LUD-IO' = "player”'F-RUX' = "success"

LudRux.com

Content Manager

- Produced a weekly 60-minute live program that broadcasts on campus radio, television, and online - Showcased local & visiting musicians in acoustic performance and conversation on National Public Radio

WUGA FM

Camera Operator at "It's Friday!"

- Filming video for Benji Hughes & Melting Point shows- Radio promotions for Olsen and Louris's album, "Ready for the Flood" and Ben Lee's "The Rebirth of Venus"

New West Records

UGA Music Business Video/TV/Film Team

- Developed knowledge of public utilities policies and procedures in order to explain services to customers- Enhanced mathematical and statistical skills with water database program by initiating and terminating water services for residents- Maximized organizational skills by providing administrative support and maintaining customers' water and sewer accounts- Educated citizens about water conservation and management in order to help reduce stress on county water system- Collaborated with managers and staff to maximize customer service operations

Athens-Clarke County

Account Clerk Intern, Water Business Office

- Enhanced work and international experience in the film business by interning for a film studio and adapting to a French environment- Read and prepared inventory of film scripts and literature for clients -Researched and recorded new film announcements from Cannes Film Festival dailies into spreadsheets for potential acquisitions- Supported marketing department during press screenings of company’s films- Assisted in coordination of special events such as film press conferences and receptions- Conducted research to compile film review list for premiered films, Vicky Cristina Barcelona & Roman Polanski, for PR efforts

Marjai Roberts

Marjai Roberts