Cheryle B. is an expert agency-side marketer with a vast portfolio of experience in client/account service, brand management, launch, content engagement, and business development across industries such as biopharmaceutical, consumer goods, lifestyle, travel/leisure, banking/financial, spirits, youth, wireless telecom, utilities, education, insurance, and associations. With a strategy focused on acquisition and retention programs, she is adept at organic and prospective business development. Her expertise includes client engagement, marketing communications, launch and commercialization, business development, social media marketing, digital planning/strategy, mobile marketing, creative strategy management, direct marketing: CRM/ECM, promotional/event marketing/experiential, traditional broadcast management, corporate communications/public relations. She has targeted segments such as HCP-DTC, general market, multicultural, youth/urban.

Cheryle pursued her education at City University of New York-Hunter College, where she honed her skills in marketing and communication. She has worked in different organizations such as Consultancy, Medical Knowledge Group, BOLD Mark, In-Circuit Services, Health Perspectives Group (HPG, LLC), Health Advocacy Strategies (HAS, LLC), GraficaGroup, Saatchi & Saatchi Wellness, Urbanforce, UniWorld Group, Hill Holliday, and Deutsch Advertising/dRush. In these organizations, she has held various positions such as marketing director, marketing & engagement director, business development group lead, corporate trainer, marketing business development consultant, senior engagement director, VP account management, VP account supervisor, account director, and senior account executive.