Sarah Polonsky is a seasoned media specialist with a wealth of experience in music and publishing industries. Her career began at The New York Post's Page Six, The National Enquirer, and BlackBook, where she developed her reporting skills. Sarah then went on to make a name for herself as the North America editor for the renowned global voice of dance music, DJ Magazine. She also created, designed, and published Elektro, a ground-breaking electronic dance music magazine that transformed the popular music landscape in just a few years.

Sarah's media career has always been ahead of the curve. She played a crucial role in integrating DJ culture into legendary urban music source VIBE, and her subsequent integrated marketing strategies won Spin Media numerous brand campaigns with 7UP, Jack in the Box, and SLS Hotels. She is known for her stellar partnerships with artists, such as Nile Rodgers (for his touring festival, FOLD) and getting "ungettable" artists like Pharrell Williams, Daft Punk, and deadmau5.

Sarah's marketing prowess also extends to eCommerce, and she was responsible for developing and executing Christian Siriano's e-commerce enterprise, SendtheTrend.com, leading to its intended acquisition by QVC.com. She also served as a senior editor of leading women's online magazine, BettyConfidential.com, and produced nationally syndicated radio segments, winning a MIN Award for editorial excellence and Forbes Top 100 Websites for Women.

Overall, Sarah is an encyclopedia of music and publishing knowledge, a pavement-pounding journalist-turned-nomadic mediaista, who has brought awareness to brands through various mediums across multi-cultural landscapes.