Queen's University

Western University

Toronto, Ontario, Canada

VRAL provides non-invasive medical tools, which utilize artificial intelligence and mixed reality technologies, to predict behavioral outcomes, manage treatment plans, reduce patient anxiety and pain-management.

Under VRAL is a pre-MRI training tool called Emma Rye™ that was designed to put children and seniors  at ease and help them to avoid moving during the actual procedure.

Distraction Therapy through Virtual Reality.

-  Overseeing the execution of the go-to-market strategy by motivating a cross-divisional team of 10 people, resulting in deployment in multiple hospitals, including, SickKids, London Health Sciences Centre (LHSC), Stanford Children's, L.A. Children's, and others.
-  Managing the agile software development process, based on practitioner, clinical use and clinical trial feedback, improving user experience and adoption.
-  Structuring the fundraising efforts including pitch deck development, and attracting & vetting investors, resulting in pitch opportunities.
-  Targeted 6 x ROI for investors, cultivating best-in-class C-level team, achieving minimum viable product (MVP) and exit plan within 5 years.
-  Developed the initial business and marketing plan, including all financial statements, and revenue targets, driving team engagement and an awareness of 2, 4 and 6 year cash requirements.
-  Experience in team building, program management, Key Account Management, Inventory Management

VRAL Corporation (Virtual Reality Anatomy Lab)

Chairman Of The Board

Thane Direct is an international marketing company that sells products through major retailers and  directly to consumer through infomercials, television ads, direct mail, telemarketing, email marketing, and the Internet.

-  Conducted detailed market research, performed strategic planning, and developed and implemented new digital marketing strategies and plans in order to create brand awareness and increase sales and revenue.
-  Managed and optimized web-content to increase search engine optimization and rise the ranks to the tops of search engine results.
-  Managed a $3M dollar television and digital advertising budget, resulting in a 10% sales lift over 6 months.
-  Recruited, on-boarded and set KPIs for a national team of 20 sales representatives, resulting in meeting and exceeding sales targets.
-  Coordinated with the design, health-Canada consultants, and in-house counsel divisions to ensure that new products met regulatory requirements.
-  Constructed successful branding and an integrated marketing plan, resulting in a 20% increase in social media following, 112K impressions in only 3 months, 500K impressions annually, and a website redesign.
-  Conducted detailed market research, performed strategic planning, and developed and implemented digital marketing strategies and plans in order to create brand awareness and increase sales and revenue.
-  Extensive experience in: Key Account Management, Inventory Management, Contract Negotiations, Business-to-Business (B2B), Sales process and <a href="http://Salesforce.com">Salesforce.com</a>

Thane Direct Inc.

President

Manufacturer of medical devices, cosmeceuticals, oral care and natural health products, sold throughout Canada and the Americas.

-  Developed and implemented Canada wide sales and marketing strategy that produced 30% annual growth from $1.5M to $10M by focusing on tighter portfolio management and driving brand presence through a national sales team.
-  Evangelized products through speaking at domestic and international industry trade shows and building relationships with media and analyst communities, resulting in editorial coverage in national publications. Led cross-functional teams to launch a new product related product in 600 Loblaw locations, resulting in $500K in initial revenue and $1M in projected annualized revenue.
-  Product distribution via multiple sales channels, including e-commerce, direct sales force, national retailers, and resellers/dealers.
-  Established Daree Products as a value added supplier by coordinating a field marketing team and developing strategic tactics to distribute samples to 100's of customers and position point-of-sale displays in key locations, resulting in a 20% jump in product specific store sales over 3 months.
-  Negotiated distribution agreements with American manufacturers, resulting in higher margins, extended payment terms, reduced inventory and achieving preferred vendor status with Wal-Mart and SDM. Gained product placement in leading chains including Loblaw, Walmart, Costco, and Sobeys through identifying and engaging advertising and promotion agencies noted for their creative thinking to develop promotion and marketing campaigns.
-  Led contract negotiations and account acquisitions resulting in increased new client acquisition. Created improved pricing strategies to increase profitability.
-  Project management experience, Microsoft Experience. (i.e. Microsoft word, Microsoft Excel), Inventory management and consulting experience.
-  Direct customer sales and extensive CRM experience

Daree Brands

Vice President Sales and Marketing

Commercial data analytics, and businesses insight for multiple industries.

-  Spearheaded new sales initiatives that represented 6% of the division's total $12M in revenue.
-  Led product development to innovate data-driven client management solutions and developed financial plans for a data marketing business unit. Clients included Weston Bakeries, Taylor Corp, and Shred-it.
-  Led pursuit team to educate telemarketers and customize call centre software worth $27K, by defining scope of initiative and integrating required expertise from across the company.
-  Identified competitive threat and formulated a solution that recaptured $60K in revenue.
-  Motivated team to provide alternative solutions in view of competitive threats and customer cost saving initiatives, successfully safeguarding a $30K annual revenue stream.
-  Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities.

Dun & Bradstreet Canada

Director, Sales & Marketing, Data Solutions,

Nivel is a Canadian leader in both distribution and merchandising of consumer products, Service Merchandising is a method of selling many small and complicated items to stores. The need for service is the most important factor in the equation when it comes to dealing with potential accounts.

-  Beginning with a very sophisticated computer system, and very detailed warehouse operation, they are able to pick and ship over 5,000 different items to 3,000 accounts across Canada in the most economical way possible.
-  By having their own representatives in every store either weekly or bi-weekly to totally service, merchandise, order and communicate with the store personnel, they are able to sell more of their type of merchandise through the individual Mass, Food and Drug store.
-  By being able to provide such a service, they help increase both the individual store’s profit as well as the overall chain’s profits.
-  Salesforce Experience, Microsoft PowerPoints, Microsoft Excel, Microsoft Word, Microsoft Access Microsoft Suite.
-  P&L management
-  Category management experience as well as working with Category Managers
-  Successful Product Launches of manufactured goods, as well as launching US products in Canada for US manufacturers.

Brian Tanner, MBA