Jairo Bicudo

Jairo Bicudo is an accomplished entrepreneur and sales expert with over 30 years of experience in several prominent positions as a commercial director, marketing manager, and product specialist in the pharmaceutical retail industry. He has an extensive background in health management and benefit medicines (PBM) services, where he has worked with top-tier national and international clients from a diverse range of market sectors.

Jairo has always maintained close relationships with health operators and insurers, self-managers, Unimeds, brokers, audits, and consultancies throughout his career. His vast experience in mergers and acquisitions consulting has allowed him to get involved in several markets such as healthcare, software, oil and gas, and agribusiness, where he focuses on business origination.

With a degree in Business Administration from FMU, Jairo currently works in Digital Marketing, Commercial, Artificial Intelligence, M&A, and Strategic Corporate Health Management. He is currently the VP of Sales at Vendamais.AI, formerly the VP of Sales at BettrAds, and a partner at Furia 7- Digital Intelligence, Pluricare Health & Insurance, and Verisys Tecnologia e Soluções S.A. He was previously an associate at Propeller, a director at Funcional Health Management.