Dave Parkinson is a seasoned entrepreneur and digital marketing expert with over 15 years of experience at the intersection of data, technology, and media. Parkinson co-founded Adduco Media, a customer acquisition marketing firm that pioneered a deep integration with their strategic partners and leveraged their proprietary LeadFlow system to oversee 5 million consumer profiles delivered to those partners. During his tenure, Adduco Media owned the top Social Security Disability campaigns, serving 98% of all case volume for strategic client Myler Disability. Parkinson also consulted for Marketbeat, where he monetized new channels, including Web Push, SMS and built a native display ad serving engine. As a result, Marketbeat generated organic search strategies that took them to new heights of customer acquisition growth, increasing Premium Tool subscriptions by over 90% YTD. Parkinson has also held directorial and executive positions at Costume Craze LLC, Neutron Interactive, and Chegg Inc. Amongst his achievements, he facilitated the sale of Eligibility.com to Clearlink Insurance and Myler Companies and Adduco Media to strategic buyer Trajector, Inc. In his current role, Parkinson serves as the Chief Digital Officer and board member at Trajector, where they provide services for people with disabilities through their software and digital solutions.