<a href="https://www.thestar.com/local-st-catharines/news/municipal-election/2022/08/31/meet-robin-mcpherson-st-catharines-council-candidate.html" target="_blank">Meet Robin McPherson, St. Catharines council candidate</a>&nbsp;&nbsp;<font color="#6f6f6f">Toronto Star</font>

Meet Robin McPherson, St. Catharines council candidate - Toronto Star

<a href="https://www.thestar.com/local-st-catharines/news/municipal-election/2022/08/31/meet-robin-mcpherson-st-catharines-council-candidate.html?itm_source=parsely-api" target="_blank">Meet Robin McPherson, St. Catharines council candidate</a>&nbsp;&nbsp;<font color="#6f6f6f">Toronto Star</font>

University of California, Los Angeles

University of Sydney

The George Washington University

Sydney Grammar School

VP Marketing @ Formula.Monks & Founder @ NanoGlobals  -  Public Speaker  -  Using inclusive globalization to help tech entrepreneurs start and succeed in business  -  Discussing practical perspectives on emerging technologies

Los Angeles, California, United States

Formula.Monks is the tech pillar of Media.Monks, owned by London-based S4Capital, the publicly-traded new age, new era advertising and marketing services company established by Executive Chairman Sir Martin Sorrell in 2018.

Formula.Monks is where the tech services live. We’re a global consulting firm driving purposeful, AI-powered transformation for all aspects of enterprise organizations.

Our clients are household names and Fortune 100 companies: Walmart, Meta, CAT, Johnson & Johnson, Morningstar, and hundreds more. We work with the largest internal operations systems in the world, and we bring a level of enterprise expertise, long-term strategic thinking, and a human-centered approach to designing tech and AI solutions to transform our clients’ businesses.

Our service lines are varied, and if you want a full list, you can check out our website. But here are a few samples of our work:

-  Built & matured Morningstar’s Center of Excellence: a second HQ in Bogota housing 150+ employees with unparalleled physical and ISO certified cyber security.
-  Designed and built an IoT-enabled inventory tracking platform to improve CAT’s supply chain cash flow by more than $1 billion.
-  Transformed Maersk’s asset tracking system to provide to-the-minute updates on location, temperature, and humidity for 3.8 million containers.

Our goal is to unlock growth potential for clients that already dominate their industries, and we do that with the best and biggest in the world.

Interested in working with us? Drop me a line and let’s see if there’s a fit.
            

    
    

    
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Media.Monks

Vice President of Marketing, Formula.Monks

- Club CMO, formerly The CMO Club, was founded by Pete Krainik in 2008 and has since grown to more than 900 executive marketers, across 30 Chapters in 11 countries. The members-only community of Chief Marketing Executives will continue to share ideas, solve the toughest marketing challenges, and be inspired to lead the future of marketing.

Club CMO

Member and Content & Thought Leadership Committee

Formula.Monks is the tech pillar of Media.Monks, owned by London-based S4Capital, the publicly-traded new age, new era advertising and marketing services company established by Executive Chairman Sir Martin Sorrell in 2018.

Formula.Monks

Vice President of Marketing

RevRoom is a trusted space where curious revenue leaders are collaborating on the future of B2B go-to-market.

RevRoom

Member

Core Group Leader to 150 Executive Peers & Event Host

Pavilion

Envoy

The Sydney University Graduates Union North America (SUGUNA) is a not-for-profit organisation that promotes the interests of the University of Sydney and its engagement with alumni in North America since 1990.

Sydney University Graduates Union North America

Board Director

Pavilion (formerly Revenue Collective) is a private, invitation-only community of sales and marketing executives at growth-focused companies.

Enterprise Go-To-Market School Graduate (November 2022). Learned from experienced perspectives for how to strategize, build, and execute effective Enterprise GTM strategies.

CRO School Graduate (May 2022). Learned skills, perspectives, and experiences to strategically level-up to the C-Suite.

CMO School Graduate (February 2022). Learned how to strengthen all of the dimensions needed in the evolving role of Chief Marketing Officer
            

    
    

    
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Marketing Executive Channel Co-Chair

NanoGlobals is an expert-led platform that provides the information necessary for tech entrepreneurs and employees start their business and learn the skills they need to be successful. NanoGlobals has been featured in premier publications including Forbes, Ad Age, Hacker Noon.

NanoGlobals

Founder

Forbes Communications Council is an invitation-only and innovative organization for senior-level communications, public relations, public affairs, and media relations executives in successful companies.

Forbes Communications Council

Official Member & Contributing Writer

The CMO Club became Club CMO in June 2023: <a href="https://www.brand-innovators.com/club-cmo">https://www.brand-innovators.com/club-cmo</a>

The CMO Club

Grew the marketing team from myself as solo practitioner to managing a team of 15 across 4 continents that drove 70% of pipeline creation and revenue generation.

Highlights include:
-  Marketing Strategy: Led department to create a paradigm shift from startup-targeted growth-hacking to a mid-market B2B marketing foundation that created $19M in sales qualified pipeline in 2020 from scratch. The following year, sales qualified pipeline generated grew to $36M with a 117% increase YoY in Average Contract Value.
-  -> Thought Leadership: Pioneered Industry-Leading Report strategy earning mentions in Business Insider, Inc, and Forbes.
-  Recognitions: Named on the Inc 5000 four years consecutively, ranked #35 Best B2B Service Provider globally on Clutch 1000, and earned two Webby awards for the ‘Best of the Internet’
            

    
    

    
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Rootstrap

Co-author in "Money Matters: World's Leading Entrepreneurs Reveal Their Top Tips To Success (Business Leaders Vol.3)". My chapter focused on the Marketing Transformation Mindset, discussing how the way businesses think about marketing is holding them back.

The book reached the following positions on these new release best-seller lists:

- 1 - Real Estate Investments
- 2 - Business Mentoring & Coaching
- 2 - Introduction to Investing

Mission Matters Business

Author  -  Amazon Best-Selling "Money Matters" Series

Director of Marketing (Head of Marketing)

Started in 2017, LinkedIn Local is a global movement to help people take their valuable 'online' relationships 'offline'. What started in Coffs Harbour, a small town in Australia, has grown to 90 countries and 650 towns & cities, with over 250,000 attendees.

Guest speakers included LinkedIn Top Voices, Amazon Bestseller Authors, Prolific LinkedIn Creators, Former Google and Snapchat Employees. Attendees include representatives from Salesforce, the Los Angeles Chamber of Commerce and the American Cancer Society, Forbes contributors, and a whole host of professionals, creators, and entrepreneurs.

Visit our Eventbrite profile to find out when the next #LinkedInLocalLA is happening: <a href="http://linkedinlocalla.eventbrite.com">http://linkedinlocalla.eventbrite.com</a>
            

    
    

    
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LinkedIn Local

Co-Host and Founder of #LinkedInLocalLA

Digitally Transformed High Speed Experts, a web property of Centerfield Media.

-  Devised and executed on-going content strategy & technical SEO adjustments to drive increased traffic to monetized pages. Traffic increased 15% in 3 months and 34% YoY to an all-time high of 103,000 monthly visits. Revenue also saw a corresponding increase of 42% to an all-time high for the property.

-  Targeted placement in prestigious publications & podcasts to gain over 280 unique high quality backlinks in 3 months from Forbes, Ad Age, Business Insider, ArsTechnica, Gizmodo, MSN, Deloitte, and build an ongoing link building campaign for ‘Spectrum Price Changes’, with early mentions including Tampa Bay Times, ABC Local News, RochesterFirst.

-  Spearheaded Affiliate set-up for Amazon and Best Buy to create additional revenue from high traffic ‘Router’ content.
            

    
    

    
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High Speed Experts

Editorial & Growth Consultant

Ad Age Collective is a invitation-only community of leaders shaping marketing and media. Our members are today’s most noteworthy marketing and media agency leaders, marketing and communications executives, martech and adtech founders, and technology executives in the media space.

Ad Age Collective

Sole responsibility of Dogtown Media’s marketing efforts to enhance its digital presence, brand reputation, and lead generation from intended audiences.

-  SEO & Website Project Management: Managed team of contract writers, web developers, and SEO agency to improve on-page SEO, CRO and share of SERP, leading to a 35% increase in traffic YoY and a 61% increase in leads YoY.

-  Content Strategy: Spearheaded original content creation strategy that led to a 35% increase in web traffic from LinkedIn and over $650,000 in qualified business opportunities.

-  Public Relations: ghostwriter & editor responsible for over 50 published articles in Forbes, Entrepreneur, HubSpot & ReadWrite with over 4,000 social shares and 12 million social reach combined.

-  Pitching: Successful selection of SXSW pitch on behalf of CTO, with an acceptance rate of less than 25%, nomination on behalf of CEO for World Economic Forum membership, and award submissions for Webby Awards, American Advertising Awards, & Clutch 1000.

-  Business Development: Closed deals worth in excess of $300,000 based on long-standing relationships, with an expected LTV of over $1m.


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Dogtown Media

Head Of Marketing

- Email Marketing campaign to drive event registration and attendance. Achieved a 34% open rate and 33% CTR (2x and 4x the industry average respectively).

-  Redesigned & Repurposed Weekly Client Newsletter with updated branding & wider distribution via new website and social media.

First Capitol Ag

Digital Marketing Specialist

Sole Digital Marketing representative for 1000-employee financial firm with roles including:

-  Social Media Manager of all corporate entities, including a mid-2017 brand launch (efutures) that generated 400 leads, 60 new accounts, and an additional $2.2 million in assets in the first 6 months from paid social and digital advertising (Facebook Ads, Twitter Ads, Google Adwords).

-  Project Manager for multiple corporate website redesigns and redevelopments, to drive traffic, leads, and conversions.

-  Digital Strategic Consultant for our 300+ financial advisors on empowering their use of social media to build their business.
            

    
    

    
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Wedbush Securities

Launched Twitter Account in conjunction with new website as part of a Digital Advertising strategy (Facebook Ads, Twitter Ads, Google Adwords) that yielded 400 leads, 60 new accounts, and an additional $2.2 million of assets in the first six months. Twitter was directly responsible for 23% of these conversions as the first initial client touchpoint.

efutures

Since our founding in 1955, Wedbush has been a leader in the financial industry providing our clients with a wide range of services; including institutional sales, correspondent clearing services, equity research, corporate and municipal finance, equity market making, fixed income trading, prime brokerage, and wealth management.

Headquartered in Los Angeles, with nearly 100 registered offices, the firm focuses on dedicated service, client financial safety, continuity, and advanced technology. Wedbush Securities is the largest subsidiary of holding company WEDBUSH, Inc., which also includes affiliated firms.
            

    
    

    
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Digital Marketing Coordinator

Project Manager for new website from end to end: design & architecture concepting, vendor evaluation & management, revision & organization of content, liaison between vendor, management & compliance teams, launch & promotion. Led to a 15% increase in web traffic and over 50 expressions of interest in technical job vacancies.

Lime Brokerage

Liasing between freelance agency employees and professional clients to complete relevant projects within an efficient timeframe that meets the needs of all stakeholders.

Developed and presented a solo pitch to a client that established a new business relationship for the agency and led to future project collaboration

Clients included: HammondCare, Ivy College

Shark Eats Bear Pty Ltd

Client Relations and Production Intern

Test Drive Sampling and Experiential

Brand Ambassador

WIT.tv

Production Intern

Worked in different departments from week to week with ease including Creative, Production, Broadcast, Client Relations, Strategy and Social Media. Independently created a niche of self-directed work that contributed to each department including a competitor report pitch for Client Relations, a new business opportunity review for Strategy, and production assistant on Treadlite shoot.

Clients Included: UGG, Epson, Veggie Grill

M&C SAATCHI LA

Marketing Intern

Taught Learn To Swim classes for 3 year olds right up to adults.

YMCA NSW

Swim Instructor

Administered surveys over the phone to at-risk students, recorded their responses and provided solutions to various issues based on the phone conversation in the form of academic, financial and social support.

Track & Connect Program Operator

Devising content strategy, overseeing quality control of content produced by the team, liaising with the client to ensure the content met their needs, coding and updating the content in the WordPress CMS system. Clients included: Allianz, Fiji Airways, Cathay Pacific, Regus, Scoopon, Choosi, CheaperThanHotels

BeyondD

Content Manager

CONTACT CENTRES AUSTRALIA

Call Center Representative

The George Institute for Global Health

Administrative Assistant

Privately tutored a group of 4 students in Higher School Certificate-level English

Patrick Ward

Patrick Ward