Morgan State University

CEO / 300 Entertainment

New York, New York, United States

LEADERSHIP STORY: I am one of the original co-founders for this company and today, currently oversee all key operations and lead forward-thinking business, revenue and profit growth initiatives.Channeling growth and brand evolution during widespread industry changes, (including a global pandemic) has amplified my strengths as a strategic, tenacious and compassionate leader. Today, our company / brand continues thrive as industry front runner and trend setter.  HIGHLIGHTS: * Upon taking over as CEO, I made widespread operational changes (people, processes, systems) that positioned company for long-term stability, expansion and growth.- This infrastructure has been especially critical in today’s Covid-19 environment; we swiftly transitioned to mobile offices with zero consequence to productivity or client service delivery.With a solid framework and competent team in place, I steered efforts that achieved double-digit, year-over-year, business growth—despite market fluctuations.As I continue to drive the company to new levels, navigate new challenges and tap into uncharted territories, its growth and market prominence are well recognized in the industry.

300 Ent

CEO / Chairman of the Board / Co-Founder

LEADERSHIP STORY: I started this business venture as my reputation for successfully building, managing and growing brands quickly grew in the industry.My vision was to bring to market a highly personalized, niche brand management service for emerging artists, athletes, celebrities and high-profile businesses.HIGHLIGHTS & IMPACT: * I navigated major shifts and changes in distribution channels, consumer consumption habits and core talent needs and market dynamics to build, grow and sustain a reputable company.* I maximized efficiency and effectiveness by identifying holistic commonalities among diverse brands and streamlining related processes and systems.* Championing a “COO of the brand” approach and heavy customer service focus, I built stable, profitable business that generated millions of dollars in annual revenues over 5-year period.

KWL Enterprises

CEO / Senior Management Executive / Founder

LEADERSHIP STORY: I was sought out for this newly created leadership role and introduced innovative business and revenue models to combat business uncertainty.With constant market and industry changes, I repeatedly reimagined what was possible. I created new initiatives that increased company’s competitive advantage and stabilized annual revenues.HIGHLIGHTS & IMPACT: * No two days were ever the same. I constantly shifted my leadership strategies and business growth tactics to efficiently meet new market, industry and consumer demands and reverse declining profits.* I conceptualized the “run artists like a business” philosophy as the industry was quickly adopting a “do it yourself” movement. By eliminating transactional, artist management tasks, I added new value proposition and market distinction, a definite game-changer for the company’s brand.* I launched a new business vertical (ancillary services)added revenue streams and grew it from ideation to full staffing, marketing and operations; today, this program is multimillion-dollar business.

Warner Music Group

Executive Vice President

LEADERSHIP STORY: Nothing was ordinary or status quo during this time as the industry continuously evolved, changed and experienced unique business challenges.I wore many problem-solving hats and advanced quickly through diverse management roles including regional management, artist promotions, new market development, and new business verticals. I was selected as President for the entire company and later became a partner. HIGHLIGHTS & IMPACT: * Transformation was needed in key areas.  I took the lead in shaping the organizational and work culture, establishing new leadership standards, and developing operating structure for growth.* Increasing the company’s global market presence in global markets and exploring new business opportunities were my primary focus areas and the results were notable:- Double-digit revenue growth- Establishment of new offices in Germany, UK, France and Japan- Creation / framework for new business verticals that became huge market successes (Def Jam Enterprises, Def Jam Gaming, Phat Farm and Baby Phat)* As part of the executive team, I was heavily engaged in negotiations and helped structure the multimillion-dollar deal with Universal Music.In addition, I took the lead with strategic operational integration and cultural assimilation activities following the company’s sale.

Kevin Liles