Christina Buch-Petersen is an accomplished Product and Technology Leader with over 15 years of experience in business transformations and pre-launch ventures. She is an expert in product and technology strategy design, service design, and team building. She executes a data-driven customer-informed design approach and provides outcome-driven results. She has a keen eye for detail while still managing the bigger picture, making her a hands-on leader who understands the significance of the people involved in building successful products and services. Christina creates a participatory culture and a safe space for her team, which enhances innovation, business growth, and high-performing teams. Her career highlights encompass a range of roles, including Principal Consultant at Equal Experts, Director of Digital Customer Experience (interim) at The Very Group, Head of Product (interim) at Which?, Head of Consumer Product (interim) at DriveTribe, Head of Digital Product at New Look, and Lead Product Manager -International at Tesco Dotcom.