Keith Agoada, a value chain architect, systems designer, and passionate entrepreneur, has dedicated his career to uplifting farmers and improving global food systems. With over 13 years of experience in value chain projects, he is a co-founder of Producers Market, a tech-driven platform that connects farmers and value chain producers to downstream buyers and consumers. Keith studied Management at Wisconsin School of Business and has worked as a Procurement Specialist at Veg-Fresh Farms and Albert's Organics. He has also served on the Board of Directors and CEO of Sky Vegetables Inc. Keith's mission is to solve the global crisis of farmer poverty by creating a values-aligned model that uplifts humanity. Through transparency, authenticity, and trust, he is pioneering post-harvest software solutions that drive direct transactions and consumer-facing brands. You can find Keith Agoada on social media under '@KeithAgoada'.