Emory University

VP of Marketing at ThriveFantasy

New York, New York, United States

ThriveFantasy

VP of Marketing

Responsible for building and executing the marketing vision for Ben Sherman and Bruno Magli brands from the ground-up. Key focus on building brand awareness, e-commerce presence, digital tactics, and consumer experience to grow engagement and life-time value.

Marquee Brands

Senior Director Of Marketing

Brought in a consultant capacity to help build the strategic marketing plan for CK Stores, Wholesale Accounts, & <a href="http://CK.com">CK.com</a>.

Calvin Klein

Senior Marketing Director Of North America

Owned P&L for Total Beauty Division on a budget that is over $120 million; Managed relationship with all prestige cosmetics and impulse trend brands which included the strategic development of all media strategies, content creation and collaboration, integration into key traffic driving/ROI rich initiatives (i.e. CRM, SEM, Affiliates) and partnership on all launch/event plans.
-  Utilized analytics and customer data to build cohesive shopping experiences on-site and in-store that place the customer journey at the center of every decision in order to drive traffic increases (+25% YOY), minimize clicks, deliver product efficiently, and foster add to bag, conversion (+15% YOY) and repeat purchase behavior.
-  Owned Loyalty relationship creating multiple campaigns designed to retain, acquire and re-engage lapsed customers. Saw increases of 50%+ in customer count in first year.
-  Analyzed CRM initiatives with focus on Open Rate, Circulation, Click-through, Opt-outs and bounce rates on monthly basis. Monthly analysis contributed to more effective messaging and email content, driving 10%+ increases in Open Rate and associated sales
-  Engaged daily with SEM & Affiliate teams to ensure that our best offers are being appropriately communicated to the customer.
-  Leveraged new website and mobile capabilities to optimize vendor content, customer engagement and drive traffic, conversion and revenue. Mobile first mentality.

Macy's

Director, Merchandise Marketing - Prestige Cosmetics & Trend Beauty

Responsible for 54% of the total Men’s business that drove over $1.5 billion in sales annually; Managed annual marketing budget for total Men's & Kid's division of approximately $105 million.
-  Created and executed cohesive omni-channel marketing plans for Men's and Kid's businesses that drove significant increases in sales, brand awareness, brand loyalty, customer traffic, and customer conversion for Macy's stores and Macy's.com.
-  Collaborated with cross-functional offices (Buyers, CRM, SEM, Creative, Finance, Media, Special Events, etc.) on a daily basis to yield cohesive, multi-faceted marketing plans that drove sales and targeted impressions that maximized the spend.
-  Negotiated vendor budgets to develop multi-media marketing plans annually through building of compelling strategy packages to drive incremental sales, traffic and conversion.

Director, Merchandise Marketing  - Mens & Kids

Owned vendor relationships with key fashion partners such as, Calvin Klein, Polo Ralph Lauren, Tommy Hilfiger, Armani.
-  Launched leased partnerships with LIDS Sports Group and Finish Line.
-  Partnered with VP & SVP on all NFL Super Bowl and NBA All-Star Weekend related initiatives including exclusive partnerships, special events and “sweepstakes” promotions.

Senior Manager, Merchandise Marketing - Mens & Leased

Owned Men’s Specials and Broadcast Advertising
-  Achieved a 14% increase in advertised sales over last year.
-  Created and implemented a process/tool utilized by all Macy’s merchant and marketing communities that streamlined the entire advertising process and was used in omni-channel synchronization projects. ▪ Analyzed customer centricity data in order to target our marketing efforts and drive sales, through increased store traffic, and early morning shopping.

Manager, Merchandise Marketing - Mens Furnishings, Tailored & Shoes

Developed pricing strategies to effectively drive sales volume while raising natural margin to generate greater profitability.
-  Owned the financial recap for Men’s Classifications & Seasonal which identified underlying opportunity and liability within the business.

Buying - Men's Traditional Sportswear

- Developed allocation strategies to maximize sales at the color/size level
- Managed order/receipt flow to enhance shipment of merchandise to the stores

Inventory Planning - Men's Active & Team Licensed Apparel

- Analyzed location penetration of sales and stock to maximize growth and recommend additional fill-in opportunities

Assistant Planner - Men's Basic Furnishings

- Learned the basic hard and soft skills of being a successful merchant at Macys

Benjamin Bloom