Tom Maiden is a financial planning expert who founded Mission:Advice, the world's first financial planning practice to integrate military planning processes with financial planning. His experience includes being an officer in the U.S. Navy and the founder of Insurance Outfitters®. Maiden is passionate about making everyday activities and processes more intuitive, accessible, and usable to promote efficiency. He believes that financial planning is an act of optimism and a commitment to the future. His focus at Mission:Advice is to synchronize military planning processes with the newest technology to maximize value and minimize fees for clients. The practice emphasizes advice over investments and determines how clients can use their capabilities and resources to achieve their objectives while mitigating associated risks. Maiden's specialties include growing and leading teams, simplifying complicated problems, investing, risk assessment & mitigation, technology, and marketing.