McMaster University

Digital marketing specialist helping companies connect with customers

Burlington, Ontario, Canada

Key Clients/Projects:

Launched and subsequently sold <a href="http://BurlingtonParents.com">BurlingtonParents.com</a>, a community site curating local family events and activities. (New owner rebranded as activeparents.ca)

Managed $75K monthly in PPC campaigns running on Google, Bing, Facebook, and Twitter (multiple clients including a retirement home, camp/private school directory, and School Family Media).

Managed the business side of a migration to Wordpress to ensure minimal impact on organic search traffic. (Client: e-learning site)

Various Clients

Digital Strategy and Marketing Consultant

Responsible for developing and executing marketing strategy supporting School Family Media products and programs.

Lead the marketing team responsible for delivering client programs, generating sales leads, growing and engaging our community, and publishing content across web, social, email, and print channels.

Oversee all social media, SEO, SEM, branding, email marketing, content, web development, and sales materials.

As part of the senior leadership team I contribute to company-wide initiatives and decisions.

Work closely with multi-functional team to integrate data, systems, and processes across web, CRM, and email provider.

School Family Media®  -  TeacherLists™  -  PTO Today®

VP Marketing

Managed Web Operations group and led strategic planning and execution of all web development on <a href="http://SchoolFamily.com">SchoolFamily.com</a> and <a href="http://PTOtoday.com">PTOtoday.com</a>

Led community development strategy and social media initiatives (Twitter, Facebook, blogs, etc.)

Managed extensive online ad campaigns (adwords) and SEO initiatives

Managed integration of client data between online and internal databases, as well as 3rd party service providers

Director, Web Operations

Developed business plan and had it approved by the Board of Directors

Recruited and managed 50+ volunteers to create six committees who assisted in implementing the business plan and building the AIMS brand

Developed calendar of monthly events. Engaged speakers and moderated discussions on various internet marketing topics. Events were paid admittance, and attendance averaged 150 people

Developed sponsor relationships and sold various levels of sponsorship (annual, event, newsletter)

Redesigned the organization's website, launched association blog, and helped members share expertise across various channels

Active participant at industry events to help build AIMS brand and community

Association of Internet Marketing & Sales ( AIMS )

General Manager

I spent 8 months independently travelling around the world.

Sabbatical

World Traveller

Responsible for marketing PTO Today's suite of products and programs

Worked with corporate partners (Crayola, Target, Family Fun Magazine) to deliver co-branded marketing programs

Implemented a web-based system for customer transactions and integrated it with our in-house database

PTO Today®

Director of Marketing

- Developed product launch strategy for Chiroclinix
-  Defined product requirements for enhancements
-  Managed corporate relationship with 20 professional state organizations
-  Researched and identified strategic partners for Bluerock Systems

Bluerock Systems

- Developed the annual marketing plan for the physician channel website
-  Managed marketing campaigns for various health topics

Kathryn Lagden