{I'm Hiring!} Tech Executive & Advisor - VP, Developer Relations at Observable

San Jose, California, United States

Observable

VP, Developer Relations

- Managed the relationship between 40+ Google engineers and a 1.5M user community streamlining communications, balancing expectations and increasing holistic engagement with partners.• Created open source strategies that unified Google Cloud business goals with team goals from product, engineering and devrel through OKR building, getting buy-in from primary stakeholders across the organization, strategic direction meetings and cross-functional project plans.• Increased Go community engagement by 2x and Go users from 800K to 1.7M in by buildingcritical developer programs informed by user surveys, industry and analyst research, and productfeedback while working with PR, engineering and devrel teams to address user needs.• Built out, requested and budget Go’s engineering budget and non-engineering head count requests by working with cross-functional teams. Resulted in a 3x increase in non engineering talent and a 2xincrease in budget YoY.• Developed and executed an event strategy that included sponsorship in 85% of Go conferences forGoogle Cloud increasing overall engagement by 50%• Served as a community leader by speaking at an average of 1 conference/month, maintaining aposition as a board member of GoBridge assisting them with community programs, and regularlymeeting with community leaders to advise them on their work with the Go Project.• Developed the project plan, staffing, contract, budgeting and go-to-market strategic recommendation for a new golang website to address increased user needs for more curated educational content and clearer branding from the Go project. (launch pending Google approval).

Google

Open Source Strategy Lead, Golang

- Increased developer engagement by 25% and growth by 10-15% M/M by managing the growth andstrategy of the Developer Relations initiatives uniting content, community and code with an emphasis on developer education• Developed all content marketing initiatives to increase drive traffic, engagement, leads, that deliversales and customer retention while optimizing content to follow brand goals.• Streamlined internal content strategy and communications through and editorial calendar andbuilding content workflows.• Collaborated with founders to create marketing strategies for developers and enterprise clientsincluding rebranding of community messaging and marketing site• Responsible for marketing launch, product assessment, product marketing material and contentstrategy around integral open source product releases.• Managed and maintained all social media channels: Twitter, Facebook, LinkedIn• Grew community outreach increasing participation with community partners by 75% throughspeaking engagements, cross promotion, content partnering.• Organized all community events: meetups, conferences, speaking engagements, growing entireprogram from the bottom up.

Netlify

Head of Communications and Community

- Worked with VP of Marketing, Demand Gen Manager, Sales Team and PR Resource to identify market strategy and necessary collateral for education- Strengthened Iron.io relationship with multiple distinct developer/technical communities by organizing Iron.io sponsored meetups and conferences- Brainstormed, co-authored, edited and reviewed copy for newsletters, white papers, blog posts and email campaigns- Facilitated Iron.io speaking engagements through creating CFPs, market trends, and thought leadership enhancing brand and Iron.io personalities- Full ownership of Iron.io conference participation: researched industry events for participation then budgeted, planned and executed, and balanced the strategic objectives and brand positioning- Traveled (up to 2-3x/month) for industry conferences and manned booth, did market research and focused on lead generation

Iron.io

Community and Communications Manager

- Built out outbounding program through LinkedIn and web-crawler lists with focus on brand awareness and driving traffic to the website- Curated newsletters to convey new product additions  - Assisted with website design and messaging- Interviewed prospective users and current users to determine necessary changes to website design and brand positioning- Built email funnel to encourage conversion from signup to users

Takipi

Dev Advocate

- Consults with prospects about business plan and relate directly to current eFolder solutions- Direct prospects on best business approach with education of solutions and research of company objectives- Uses LinkedIn, <a href="http://Data.com">Data.com</a>, Google etc... for lead generation- Understand the importance of being the "first touch" with prospects and handle calls accordingly- Maintain a healthy and current pipeline: generate leads, qualify leads, proceed to reachout- Responsible for providing feedback and reports based on revenue generated from pipeline- Make 100 out-bound calls/emails daily with follow-up and appropriate response to product questions

Cassandra Ferrara