Rafael Cunha is an experienced Digital Product Manager with an extensive background in Information Technology. For over a decade, Rafael has worked in the industry, focusing on web applications, e-commerce, and mobile technology. He has led Innovation, Product Management, and Digital Transformation teams throughout his career. Rafael's expertise lies in process optimization, structuring and monitoring KPI's and OKR's, analyzing customer behavior to develop new business strategies, and creating digital products and services driven by market consumer trends. He is adept in Innovation, Change Management, New Business Models, Product Ownership, Agile Coaching, UX, A/B Tests, and Gamification.

Rafael attended FIAP to study an MBA in Innovation and Business Transformation, Analise e Desenvolvimento de Sistemas, Tecnologia da Informação, and a Tecnólogo em Processos Gerenciais, Processos Gerenciais at Centro Universitário das Faculdades Metropolitanas.

Rafael has actively worked for luizalabs as a Research & Development Project Manager, holding earlier positions as an Agile Coach & Product Management. Prior to his work at luizalabs, Rafael was an IT Project Manager & Agile Coach at Inmetrics, Quality Assurance Manager & Agile Coach at Easy Taxi, Quality Assurance Engineer & Scrum Master for CWI Software, Quality Assurance Analyst for RDI LLC - Restaurant Application Development International LLC, and Alliance Consultoria.