Atheneum Herman Wesslink College

Spanish School Amauta - Cuzco, Peru

Vrije Universiteit Amsterdam

Director New Business & Sonic Branding @ Amp.Amsterdam (Management Team) - Formerly at Spotify, Vice, MassiveMusic and Epidemic Sound

Amp.Amsterdam is an award winning music agency, specialised in helping brands find their sound.
We are the Sonic Branding Company.
We move at the speed of culture and have collected all the right knowledge and partners to do so.
Next to helping brands directly with their sonic identity, we also work with creative agencies and production companies worldwide, producing music for advertising (films), we license music for any project and we have sound design and audio post production facilities in-house. Interested in what we can do for you? Just give us a call: +31207070655

Amp.Amsterdam // The Sonic Branding Company

Director New Business & Sonic Branding (Management Team)

Epidemic Sound was founded in 2009 with the sole purpose of creating possibilities and benefits around music in all stages – both for the ones who compose it and the ones who use it. We’ve achieved that by collecting music in an ever-growing catalogue, to which you can subscribe for unlimited use or license per track. Both equal music clearance on all platforms, worldwide in perpetuity. Today we have over 30K high-quality tracks at the tip of your fingers. Go ahead and create!

Epidemic Sound

Managing Director Benelux and France

VICE is a global media channel focusing on investigative journalism and enlightening videos about everything from world news, travel, art, drugs, politics, sports, fashion, and super cute animals.

My role is to drive the commercial business of Vice forward by creating a solid network of partners.

-  Client meetings and presentations (C-level)
-  Business lead for various Amsterdam based EMEA HQ's
-  Develop existing clients and maintain a good relationship
-  Coordinate local and global digital campaigns with both clients and agencies
-  Lead and define y.o.y sales and BD strategy
-  Involvement in procurement processes with toplevel clients and contracting them
-  Involvement in B2B and B2C comms
-  Member of MT

VICE Media

Director Business Development

With my experience and network in brands and experience in online media, TV and startup business, I've helped several companies / brands to develop and grow their business in relation to:
sales, (content) marketing, in-/external communication, (online) advertising, user experience, reaching target audience, social media, brand partnerships, deal negotiations and (pitching to) new clients.

Freelance Business Development Consultant

Freelance Consultant

XITE is a music video channel with international ambitions that reaches over 15 million households in The Benelux and Germany (which makes it the biggest music video channel). My responsibilities are:
-  Developing and growing the Xite product offering (interactive TV product "MyXite", Online product and mobile product)
-  Commercialize product, finding and closing partnerships on a brand and broadcaster level
-  Growing and developing the product team
-  Overall marketing strategy
-  Overall brand strategy

Xite

Chief Commercial Officer

Responsible for growing the advertising business of Spotify, constantly surpassing targets, through our fantastic partnerships and relationships with media agencies, creative agencies, brands, festivals and valuable music partners, next to growing the overall awareness of Spotify as a media platform for brands.

Managed to build great relationships with creative teams/advertising agencies as well as with media agencies and brands directly, resulting in growing the Benelux revenue by more than a 100% y.o.y.

Also part of Spotify's global "think tank" to help evolve our advertising offering and improve the ways we help brands reach their goals and audiences.

Spotify

Account Director

One of three people launching the Dutch/Benelux office for Spotify based in Amsterdam, by building great relationships with brands, advertising agencies, media agencies, festivals, music labels, music publishers and any other company we thought was useful to build a relationship with for the future of Spotify in the Benelux, next to growing the overall (brand) awareness of Spotify and setting up the current Benelux Spotify office for long term success.
The rest is history!

Key Account Manager

Head of Massive Publishing, publisher of all productionmusic for advertising and tv identities, worldwide, made by MassiveMusic (NY, LA, AMS, LND, SH).
Managed to triple music publishing income in 3 years by finding the right partnerships around the globe.
Next to that, I was part of MassiveMusic's strategy team, setting out the future direction and setting up the right partners. That resulted in what is now MassiveMusic agency, the lead music strategy and consultancy agency for (amongst others) Heineken Global.

Part of licensing-team; licensing any music in advertising through our great network of Publishers and Labels.

I was also involved in setting up Massive Talent, a platform for starting artists, who we found all over the world, to bring their music to the attention of a bigger audience and to get their music synched in any media. <a href="http://www.massive-talent.com">www.massive-talent.com</a>

MassiveMusic

Head of Massive Publishing, Licensing & Music Strategy

What happens if you put together a house/breaks DJ and an electro/eclectic DJ? Well, not much, you'd say - until the moment they put a record on.

Amsterdam-based producers Sietze Rademaker and Steve Johnsen decided work together as The Disco Accidents. Their first DJ-sets were recieved positive by an international party audience. They play an eclectic, crazy, cross-over style of electro, tech, new wave, breaks, indie, house and baltimore stuff. Basically it's the worldfamous Paris and Sydney-ish sounds of all your favorites, with a touch of rock 'n roll. Check out their podcast as well. It's out there in the iTunes Store for free.

The Disco Accidents

DJ / Music Production

As a member of this committee, for 2 years on a row, I was responsible for sponsor contracts and getting companies to attend this conference. Responsible for the sponsorship negotiations with companies like ABN-AMRO, ING, Rabobank, Fortis, Boekel de Nerée, Clifford Chance en Loyens & Loeff. Two years on a row the conference was a tremendous succes.