Sietze Rademaker is a highly experienced and accomplished professional with over 15 years of experience in various fields such as advertising, digital media, brand strategy, music publishing, and more. He has a strong focus on music and brands and how to make sure the two work well together. Sietze is results-driven and has a great eye for growing and developing business and network. He specializes in strategic (brand) partnerships and has a strong global network in brands, media agencies, and creative agencies with the experience of negotiating partner/client deals. Sietze is currently the Director New Business & Sonic Branding at Amp.Amsterdam, a Sonic Branding Company. Before that, he has also worked at different positions in companies like Epidemic Sound, VICE Media, Xite, Spotify, and MassiveMusic.