Zoe McBride is a professional with a diverse skill set and a passion for customer insight management. With experience in retail and sales, Zoe has worked with clients in over 70 countries to deliver actionable insights that drive growth. She has taken on various roles in BMS Performance and SMG - Service Management Group, and has experience as a CT Scan Coordinator and an archaeologist. Zoe holds a Master of Science in Forensic Archaeological Science from University College London and a Bachelor of Arts in Archaeology and Anthropology from the University of Cambridge. Her expertise lies in customer satisfaction and employee engagement and how they relate to sales growth.