Lisa Etter is a seasoned marketing professional with 16 years of experience in global communications, brand building, and marketing IT solutions. She has a proven track record of implementing innovative high-tech solutions and managing cross-functional teams. Lisa graduated with a Bachelor of Business Administration (BBA) in Marketing from the University of Iowa - Henry B. Tippie College of Business. She excels at bringing a collaborative spirit and leading growth opportunities within and outside of the organization. Dynamic, creative, and highly motivated, Lisa's solid communication and technical skills make her a talented achievement-driven team player with a strong customer focus and strategic mindset. She is determined to deliver excellence and work in international and multicultural environments.

Lisa's expertise lies in STRATEGY: market problems, distinctive competence, solution definition, distribution strategy, project portfolio, business plan, profitability (P&L, ROI), positioning, user experience, process optimization, sustainability and life cycle. Additionally, she has skills in MARKETING: marketing plan, acquisition/retention, go-to-market, launch plan, lead generation, sales process, sales tools, synchronization, channel training, presentation, new product introduction (NPI).