Stefania Fregosi is a seasoned healthcare market research professional with over 15 years of experience. She heads the Healthcare Business Unit in Italy and is currently associated with Ipsos Italia. Stefania has a background in Political Science, specializing in Statistics and market research. She has also pursued an Advanced School in Social Science and Data Analysis at the University of Essex. Stefania has extensive knowledge and experience in the most advanced tools and methodologies, including digital research and data integration. Her focus is on providing innovative research solutions to support pharmaceutical companies' business. Stefania has spoken at several press conferences and leads a team of qualitative and quantitative researchers specialized in Pharma business. Before joining Ipsos Italia, Stefania has worked with GfK, HODA Holistic Data Activation, GfK Eurisko, and Doxa in various research positions.