Jenna Reid is a Toronto-based SaaS sales coach and leader with a wealth of experience in leading and building successful sales teams. She possesses a proven track record of driving sales through strategic planning, sales and marketing alignment/strategy, business development and market analysis. Jenna has a degree in Communication and Media Studies from the University of East Anglia, and an Honours Bachelor of Management and Organizational Studies with a focus on Marketing & Media, Information, and Technoculture from The University of Western Ontario. Jenna has worked with a wide range of organizations including Torstar Corporation, TradeGecko, Instacart, Oracle, and The Ramara Chamber of Commerce. Her core specialties include SaaS & Technology Sales, Leadership, B2B Channel Sales, Customer Success, Contract Negotiations, Salesforce and Lead Generation.