Krista Muir, an accomplished marketing professional with a passion for creating exceptional experiences, has worked in the industry for over a decade. She has excelled in building relationships, executing marketing programs that scale and exceeding revenue goals. Muir is an expert in account-based marketing, lifecycle marketing, growth and lead generation strategy, website optimization, SEO and A/B testing, sales alignment, email marketing, and event production. She is adept at using digital innovation to solve puzzles, and her online advertising proficiencies include Demandbase, Google AdWords and GDN, LinkedIn, Twitter, Marin Software, Bing, Facebook, and PerfectAudience. Her analytic expertise includes Google Analytics, Mixpanel, and Excel.

Muir graduated from The University of Texas at Austin where she studied Corporate Communication and Communication Studies. She also studied Advanced Scene Study at Beverly Hills Playhouse Acting School.

Her past roles have included Director of Demand Generation at Sentry, Senior Marketing Manager at Udemy, Senior Digital Marketing and Demand Generation at Rainforest QA, Marketing Programs Manager at Demandbase, Assistant Marketing Manager - SEM, and Marketing Coordinator - SEM at Macys.com. She has also worked as an Event Marketing and Business Development Assistant at Zachary Scott Theatre, Marketing & Production Intern at Sparksight Inc., and Online Marketing Intern at Austin.com.