Iowa State University

Social & Digital Specialist at Erbert & Gerbert's Sandwich Shops

Ames, Iowa, United States

- Create and implement social media strategy across Instagram, Facebook, LinkedIn, & Twitter to increase brand awareness.
- Work directly with the Head of Marketing to implement promotions across social channels to increase traffic and drive sales.
- Design eye catching graphics for social and digital marketing.
- Manage loyalty program by creating promotions and offers, scheduling emails, and tracking open-rate.
- Coordinate with franchisees to optimize their local social media and digital marketing efforts.
- Work with third party vendors to coordinate promotional efforts.
- Manage public relations efforts to ensure we are engaging with media outlets and tracking news coverage.

Erbert & Gerbert's Sandwich Shops

Social Digital Specialist

- Increased customer engagement through social media initiatives.
- Identified influencers to promote and engage in brand activities.
- Assisted marketing coordinators and graphic designers with website copywriting and proofing.
- Stayed up to date on industry marketing trends.
- Tasked with social calendar to keep content relevant and engaging.
- Created captions and daily stories.
- Responded to comments and questions from various channels.
- Created a TikTok presence.
- Use of Instagram reels.

The Vinyl Studio

Creative Intern

- Drafted unique pieces ranging from e-commerce to news with up to 1200 word count each week.
- Worked with writers to assist with story development and research.
- Built articles in CMS system.
- Edited stories and fact-checked submissions by reviewing sources.
- Managed editorial scrum board.
- Coordinated e-commerce content and topics with editor-in-chief.
- Had over 10 articles published on the Motherly site.
- Articles received over 100k unique views.

Motherly

Editorial Intern

- Assisted with capturing and analyzing social media metrics.
- Created unique and engaging content for range of social media platforms including Facebook and Instagram.
- Designed and presented social media campaign ideas.
- Helped with planning and hosting of marketing events.
- Devised marketing plans using digital strategies, print advertising and word of mouth tactics.
- Supported branding, digital marketing messaging and advertising campaigns by engaging with followers on social media platforms.
- Increased brand recognition in target audience through creative promotions and marketing campaigns. -Increased users reached on Facebook by 133% in a 28 day period.
- Increased post engagement by 48% on Facebook.
- Responded to all messages within 24 hours.

Pretty Lane Beauty Boutique

Social Media Marketing Intern

- Worked with clients on branding strategies.
- Reported on press coverage for clients.
- Forged strong media relationships to further public relations goals.
- Cultivated and maintained strong relationships with media outlets.
- Built media kits in support of specific strategic initiatives.
- Wrote and distributed press releases for clients.
- Managed social media accounts for several clients.

Anna Weih