Aaron Peterson, a research and insights professional, brings a wealth of experience in problem-solving and data analysis over the course of his 20-year career. Along with his strong technical skills, Mr. Peterson is an expert in advanced statistical techniques, creating data-driven strategies, and analyzing consumer behavior. His background includes studying Economics and Mathematics and the University of Hawaii at Manoa. Mr. Peterson has been recognized for his innovative thinking, developing new tools and techniques, and turning data into actionable information and strategic decisions. He currently serves as the Vice President of Client Leadership at Kantar, a position he earned after previously serving as the Vice President at SMS Research.