Nicolas Zurstrassen

Nicolas Zurstrassen is a seasoned executive with a diverse background in digital marketing, ecommerce, and innovation. With over 20 years of experience in leading startups and international brands, including Nike, InterContinental Hotels Group, and Baozun, he has built a reputation for his cross-functional leadership and strategic thinking. He has managed large teams and P&L's of up to 50 million USD. Nicolas is fluent in English, French, and Mandarin and holds an MBA from INSEAD.

Nicolas has led multiple successful initiatives, such as launching Nike China's ecommerce and digital marketing channels, the IPO of Baozun on NASDAQ, and the launch of one of China's first digital agencies. He is also the former CEO and Founder of Belong and has held leadership positions at Google and InterContinental Hotels Group.

Nicolas is an expert in retail, ecommerce, digital marketing, leadership, and innovation design and delivery. He has numerous industry connections, and his entrepreneurial spirit drives him to explore new ideas and opportunities.