Fairfield University

Director of CRM at Tommy John

Expert in retention marketing, providing data-driven strategies to enhance customer engagement and loyalty. Delivering customized solutions to achieve measurable results throughout the customer lifecycle. Open to new collaborations and opportunities.

Freelance

Strategic Marketing Consultant | CRM Specialist 

- Oversee CRM channels with a focus on customer retention and driving repeat revenue. 
- Manage overall email, SMS, and loyalty strategy, as well as retention audiences in direct mail and paid social
- Leverage innovative betas and new technologies to drive conversational commerce
- Integrate dynamic content into communications to deliver a personalized, tailored experience to the customer
- Overhauled segmentation strategy, leveraging data to build dynamic, behavior-based cohorts

Tommy John

Senior Director of CRM

- Oversaw CRM strategy with a focus on growth and customer acquisition
- Created and executed a multi-channel, lifecycle-based CRM strategy driving growth, retention, engagement, and win-back
- Leverage behavioral data and sophisticated list segmentation to deliver personalized, targeted messages that increase conversion and provide value to the customer
- Manage multiple customer touch points, including email, push, and SMS 
- Launched a new CRM platform to drive efficiency and scale

Aaptiv

Director, CRM

Oversaw digital marketing and Customer Relationship Management (CRM) strategy, implementation, and optimization for the Showtime . Led email marketing and mobile push efforts for the overall brand, individual series, and streaming service.

Showtime Networks Inc.

Director Digital Marketing and CRM

Served as the senior digital brand manager for Showtime series such as Penny Dreadful, Masters of Sex, The Affair, and House of Lies, planning and developing fully integrated multi-platform campaigns to drive awareness, tune-in, and continued engagement.
Oversaw strategic digital planning for each series, controlling the scope, budget, and timeline for all tactics while managing multiple projects and partner relationships. 
Planned and executed the comprehensive search marketing (SEM and SEO) campaign for each series as well as the overall brand. 
Engaged untapped audiences across Tumblr, Pinterest, Instagram, and Snapchat, building strong partnerships for existing and future campaigns.

Tricia Turri