Kashif Khan is an experienced data-driven marketer and strategist with expertise in digital communication, marketing automation, KPIs, and strategic management. With a successful track record of leading marketing campaigns for diverse organizations across various sectors such as SaaS, eCommerce, healthcare, and renewable energy, he brings a unique skill set that includes but is not limited to, lead generation, demand generation, customer journeys mapping, conversion optimization, and ROI optimization. Kashif is an MBA graduate with a Master's in General Management and International Marketing from LUISS Business School and an MSc in eCommerce and Digital Marketing from Universitat Pompeu Fabra. He is a former Digital Marketing Coordinator at IFOAM- Organics International, Product Marketing Manager at Intelener Srl, and Marketing and Communications Specialist at Woman Health Technology Italia S.r.l. Kashif is also the founder of Buttons & Needles, an organization that focuses on providing monetary aid and health services to the underprivileged. His technical skills include SEO, SEM, SEA, PPC, Hubspot, and Tableau. Kashif's interest in web and cloud technologies includes AI, IoT, and Robotics.