Maria Peevey is a renowned global executive, brand leader, and industry disruptor known for her exceptional expertise in retail and brand marketing. She founded SimplyShe, a thriving lifestyle brand, and pet products market leader, in her quest to capture women's real lives through humor and style. Peevey's strong retail experience, combined with design, merchandising, and product development savoir-faire, fueled her innovative spirit, leading to the development of 20+ brands with multi-channel partnerships with domestic and international retailers.

By leveraging strategic relationships with mass-market and specialty retailers such as Walmart, Petco, Ross, and Target, Maria positioned SimplyShe to achieve $50M+ in annual revenues. She revolutionized the way consumers shop for pet products by providing high-end style at mass-market friendly price points combined with break-through in-store merchandising. Her unique ability to develop trend-right, consumer-centric products has earned her a reputation as an industry leader, capable of monetizing white-space opportunities.

Maria Peevey successfully grew and oversaw the development of a multi-product category manufacturing network in China. With a keen understanding of private label, licensed, wholesale, and vertical retail businesses, she grew SimplyShe from concept to market leadership in pet lifestyle products, with 1500+ SKUS across multiple categories in 30,000 retail stores.

Maria Peevey's expertise also includes directing marketing for The AES Corporation, formerly New Energy Ventures, and CALSTART. She worked as a merchandiser/ buyer at Carolyn Clements Boutique and as a marketing and event coordinator at Rainforest Action Network.

As the founder and CEO at The Reset, Maria Peevey continues to innovate in brand marketing and product development while sharing her expertise with the world. She has published three books and developed a line of 30 paper-based products for publisher Abrams Books. She also developed a product line for QVC.