Ally Burton

Ally Burton is a seasoned marketing strategist with years of experience working with big brands to develop marketing plans encompassing everything from day-to-day campaigns to large-scale initiatives. Her specific area of expertise lies in social, digital, and direct-to-consumer (DTC) strategy. Burton currently works at Anheuser-Busch as the Director of DTC Marketing Strategy, where she leads various e-commerce marketing initiatives, merchandise, loyalty programs, CRM, and website development efforts for Budweiser, Bud Light, Michelob Ultra, and other brands within the company's portfolio. Before her current position, Burton worked with brands such as Victoria's Secret, General Electric, Sonic Drive-In, Rumble Boxing, Dove, Vaseline, Nature's Bounty, Chase, Citigroup, and Mondelez.

Burton studied Writing Seminars at The Johns Hopkins University, and she has held positions such as Director of Digital Strategy at draftLine (Anheuser-Busch's In-House Creative Agency), Director of Social Media Strategy at Rumble, Account Director at VaynerMedia, and Senior Account Executive/Assistant Account Executive at Ruder Finn.