Giles Mountford is an FMCG expert with extensive experience in leveraging data to inform business decisions and drive brand performance. With a bachelor's degree in Geography from the University of the West of England and prior education at St Edward's School, Oxford, Giles has provided valuable insights across various industries as a result of his vast experience in insight, shopper marketing, media planning, client management, category management, loyalty, CRM, customer behaviour analysis, direct media, in-store advertising, retail marketing, and FMCG.

Giles has held several key positions such as Category & Brand Marketing Manager at Mast-Jägermeister SE, Senior Business Development Manager at IRI, Senior Account Manager at Aimia Inc, Account Director at dunnhumby, and Account Executive at dunnhumby. His expertise in interpreting data and building actionable customer insights have contributed significantly to the development of targeted communication plans that achieve strong ROI. Giles is also skilled at presenting and influencing senior audiences while building strong client relationships.