Benjamin Benichou is a successful entrepreneur and digital media expert, with over 10 years of experience in brand strategy, communication, and customer experience. He has created global campaigns for leading brands in multiple industries, including Nike, adidas, ASICS and Warner Bros., and has launched successful media brands, including Be Street Media in France. Under his leadership, Be Street Media grew into a popular multi-platform media brand, attracting millions of unique visitors per month and hosting popular events like the Be Street WKND festival.

In 2015, Benjamin received an EB2 Green Card for his accomplishments and relocated to Los Angeles, CA, where he launched UNRTD™, a creative agency that offers brands access to a global network of talents and distribution channels. Currently, Benjamin is the CEO and Co-Founder at Drop, the tech company that empowers brands and creators globally by leveraging conversational commerce to help grow their business.

Benjamin has studied Baccalauréat Scientifique at Lycée François Magendie and ESMOD École Supérieure des Arts et techniques de la Mode. He is a former member of FrenchFounders and an alumnus of Qatar SportsTech. Benjamin's experience and expertise in digital media, brand strategy, and communication have made him a successful entrepreneur and a sought-after talent in the industry.