Alwin Ruimschotel is an accomplished digital marketing leader with over two decades of experience spanning across various commercial functions. He holds an MscBA from Erasmus University Rotterdam and studied at the University of California, Santa Barbara.

Alwin serves as the European Head of Digital Marketing at Coca-Cola European Partners, responsible for leveraging digital technologies to drive brand affinity and transactional activities with shoppers. In his previous role as Assoc. Director Digital Sales & Marketing at Coca-Cola European Partners, he rolled out e-commerce accounts and managed online platforms for Canon EMEA, Deutsche Telekom, and Omron Healthcare Europe.

Prior to joining Coke, Alwin founded and was the General Manager at Triderium. He also held various sales and marketing management positions at Siemens and Canon Europe.

Alwin's ambition is to have a massive impact on how brands connect with consumers in today's mobile world.