John Larkin is a successful entrepreneur and digital marketer with extensive experience in software and technology, startups, growth, marketing, product, IoT, and eCommerce. He has held senior positions in several Irish startups and has a passion for building products that people love. He has contributed to bringing several products to the market, including mobile prototyping software, marketing automation, advertising and remarketing software, social media management software and hardware, and IoT devices and sensors, taking up responsibilities from management and strategy to software, firmware, hardware through customer acquisition and growth. As the head of Technology at Moocall, he acquired a unique insight into hardware, firmware, and manufacturing, including managing technology teams, designing software solutions and managing internal and outsourced teams. John's skills also include growth strategy, human resources, pay per click advertising, email campaign management, product optimization, analytics, reporting, and inbound marketing. His educational background includes a BA in Marketing, business, Economics & Social Studies, and postgraduate diplomas in Advertising & Digital Marketing.