Mark Canada is an accomplished business development and sales leader with a wealth of experience in the technology sector. Having established himself as an expert in executing business development plans, driving sales, and establishing a large market share, Mark is skilled at developing and executing sales strategies with a focus on value creation and competitive differentiation. Additionally, he has a deep understanding of emerging market trends and revenue opportunities. Mark is an expert relationship builder, able to instill confidence in prospects and clients quickly, which has allowed him to cultivate many long-term relationships throughout his career.

In terms of technical knowledge, Mark is well-versed in a range of areas, including CRM systems like Salesforce, Marketo, and NetSuite, collaborative tools such as Slack, Teams, Google Drive, and Dropbox, and a wide range of technologies, including open-source software, Kubernetes, API’s, IoT, identity graphing, and contact management. He also has expertise in cloud technology, including Azure, AWS, private cloud, object storage, and flash storage, as well as data-related areas such as data storage, database optimization, data migration, data transformation, and digital transformation. Mark has experience in information security, including application security, penetration testing, data compliance and regulation, GDPR, and HIPAA, while he is also skilled in web-related areas like SEO and website development (WordPress). Finally, he has experience using other software like the Microsoft Office Suite.

After studying a Bachelor of Arts in History at Marquette University, Mark began his professional journey, which has led him to various senior positions in successful organizations. These include being a Partner at DataNexus Inc, Founder/CEO at mProve Security, Global Sales Director at MetroLeads, Sales Director at JCD Sales and Marketing, LLC, Angel Investor & Business Development Representative at FullContact Inc., and Contract Sales at Dimension Technology Solutions.