Myra Mierzwa is a Harvard-educated XR enthusiast with a passion for story-driven immersive experiences. With a blend of research expertise in business and behavioral science, she co-founded two companies and serves as the Founder and Chief Visionary Officer of Perspectives, a pioneer in behavior change through XR. Her vast professional experience includes being a Global Competency Consultant at Harvard University, Subject Matter Expert in AR/VR at MIT, and CEO of VECTRE, an XR development company with a focus on enterprise solutions, whose clients include Nielsen, P&G, CDC, GE Aviation, and GE Additive. Mierzwa's unique cultural competence and diverse experiences enable her to navigate nuanced cultural contexts effectively. Her work has earned her features in notable publications such as Forbes and The Economist.