Christopher Novais, a prominent entrepreneur, author, and marketer, is widely recognized as a driving force behind the success of several prominent brands. Novais spent several years of his career at the Woodbine Entertainment Group, where he was instrumental in reinvigorating the company's aging customer base. During his time at WEG, Novais spearheaded the launch of several new brands, including WEGZ Stadium Bar and Turf Lounge. Additionally, he forged strategic partnerships with Maple Leafs Sports & Entertainment, Grand Prix Association of Toronto, PepsiCo, and Labatt Breweries, which provided the company with new financial resources.

In 2008, Novais founded The Art Of, a dynamic global community that provides customized training programs, high-impact conferences, curated content, and magazines to help individuals and organizations be more successful. The organization has become a trusted partner and resource for thousands of leaders and their businesses each year.

Moreover, in September 2016, Novais co-authored his first book, “Everyone's An Artist: Or At Least They Should Be,” through Harper Collins. The book explores how the habits of successful artists can help anyone become smarter, faster, and better.

Born and raised in Toronto, Novais pursued an honours degree in Marketing at York University and earned a spot on Marketing Magazine's “One to Watch” list of young marketing professionals poised to become the industry’s next generation of leaders.