Caitlin Melnick

Caitlin Melnick is a results-driven public relations professional with over fifteen years of experience in managing traditional and influencer account activities.

She specializes in working with education, toy, kids & family brands, media companies, app developers, subscription services, and edtech leaders like Netflix Kids, Houghton Mifflin Harcourt, Bright Horizons, PBS KIDS, Amazon Kids & Family, National Geographic, and more.

Caitlin leads influencer marketing initiatives at her agency by combining relationship-building with power influencers and data-driven strategies to enhance client visibility, engagement, and key performance indicators.

She actively participates in various industry conferences to connect with influencers, stay abreast of the latest tools, and optimize clients' influencer marketing investments for maximum returns.

Caitlin Melnick holds a Bachelor of Arts (B.A.) in Communications with a focus on Public Relations from Marist College.

Currently serving as the Senior Vice President at 360PRplus, she also brings valuable experience from her prior role as a Senior Account Executive at Schneider Associates.