Chris Kuenne is a successful entrepreneur, marketer, and lecturer with a passion for understanding the drivers of consumer behavior. He is the CEO of Rosemark, a platform of interdependent companies that focus on delivering the insights, services, and technology needed to drive lifetime customer value. With an MBA from Harvard University and a BA in History from Princeton University, Chris has worked in marketing and management at Johnson & Johnson and co-founded Rosetta, a digital marketing agency that sold for $575M to Publicis. He has also written a book called "Built for Growth" and served as a lecturer in High-Tech Entrepreneurship at Princeton University. Chris helps entrepreneurs make mission-critical choices through his company, Rosemark. He is an expert in brand development, customer engagement, and strategic decision-making.