Stefano Perilli
Stefano Perilli
Stefano Perilli is a seasoned professional with over 20 years of experience in Consumer, Shopper and Market/Category understanding, working for leading multi-national companies across different roles and geographies. He holds a degree in Business and Economics from the University of Genoa and has completed an online course in Digital Marketing at Hyper Island.
Perilli has worked at top-tier organizations like Ferrero, Chiquita, Anheuser-Busch InBev, and Nielsen, where he held senior roles like Head of Consumer Insights and Innovation, Global Consumer Insight and Category Manager, Global Consumer Insight Manager, and Business Intelligence Manager. He has always worked closely with Marketing, Innovation, and Sales at all company levels, bringing value to relevant company decisions with passion and independence thanks to strong technical competencies, solid experience in multiple topics, geographies, and industries, and a very analytical and “big-picture” thinking approach.
Perilli's expertise includes developing Consumer and Shopper insights, Market and Category understanding, Innovation Management, Brand Equity Management, and Business Intelligence. He has a deep understanding of the FMCG, Retail, Beverage, and CPG industries, where he has managed teams and projects with data-driven decisions, leading to quantifiable business growth.