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Rachel Bader

Director of Licensing at Penguin Random House
New York, New York, United States
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This public profile is provided courtesy of Clay. All information found here is in the public domain.
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Rachel Bader

Director of Licensing at Penguin Random House
New York, New York, United States
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Rachel Bader is a seasoned professional in the licensing and marketing industry. With over 10 years of experience, she has managed profitable businesses at top-tier entertainment and publishing companies, such as Scholastic, Chorion, and Conde Nast. She has an MBA in Marketing from Fordham University and a BA in Anthropology from the University of Wisconsin-Madison. Rachel's key skills include business development, brand strategy, partnership marketing, retail development, and packaged goods promotions.

She has held directorial positions at various renowned companies, including Penguin Random House, Billboard, Established Brands Inc., Guinness World Records, and Scholastic. Rachel's expertise lies in developing and implementing effective licensing and promotional programs for character and lifestyle brands, which connect with audiences, drive brand commitment, and support overall business strategy.

Rachel's experience in the industry has made her a sought-after professional with a unique skill set that sets her apart from others. Her background in anthropology provides her with a holistic approach to marketing and branding, ensuring that she delivers well-rounded projects that stand the test of time.

In summary, Rachel Bader is a licensing and marketing professional with a wealth of experience in the industry. She has contributed significantly to the success of various character and lifestyle brands while delivering effective licensing and promotional programs.

This public profile is provided courtesy of Clay. All information found here is in the public domain.