Annika Cederblad is a seasoned pricing strategy professional with a passion for numbers and analytical skills. She has excelled in various roles at Target, including Program Manager, Pricing & Promotions Strategy Lead, and Business Analyst. Annika holds a bachelor's degree in Business Administration from the University of Gothenburg. Her expertise lies in synthesizing competitive data sets to develop strategies for bedding and bath businesses. Outside work, Annika enjoys biking, dog walking, and trying out new board games.